NEC Display's screens are once again the protagonists of Hiperdino's dynamic digital advertising and TV project

NEC Display's professional screens are once again the protagonists of the project integrated by DJ3 Canarias in a new Hiperdino establishment in Gran Canaria, as part of the dynamic advertising circuit and TV of this food network.

The integrator DJ3 Canary Islands has launched the dynamic advertising circuit and TV channel in a new establishment of the food chain in Gran Canaria, What is based on, as well as in the audiovisual project carried out in other supermarkets of the Dinosol Group in the Canary Islands, on professional V-Series displays NEC Display Solutions.

The new establishment, located in the El Muelle shopping centre in Las Palmas de Gran Canaria and with an area of about 2.000 m2, has a total of eighteen LCD MultiSync V-Series displays from NEC Display, as well as with touch systems for the management and monitoring of shifts in the perishable sections.

Following the development of the project carried out in this food chain that DJ3 Canarias started a few years ago, as reported by Digital AV Magazine, The new store offers its customers virtual voice technology for the generation of messages associated with campaigns and ad hoc ads in different languages, given the large influx of tourists that these supermarkets have.

El proyecto también contempla la integración de canales de música ambiente con la programación televisiva que se ofrece a través del canal Hiperdino TV para mejorar la experiencia de compra de los clientes.

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