A large married LED screen receives guests from the NH Collection Eurobuilding

Audiovisual solutions are leading elements in the recently renewed NH Collection Eurobuilding that can already be seen on the facade where 3D digital art has been used and the reception that covers it an LED screen vaulted LED 300 Square meters, as well as in the dynamic marketing network that is installed throughout the hotel. A whole technological bet that is extended to other fields where innovation is the key.

The NH Collection Eurobuilding is one of the most emblematic hotels in Madrid and the company's flagship in Spain, that has just been re-inaugurated after three months of reforms. A renewal with which a radical change of the building has been achieved and where technology has a great prominence with the aim of offering the customer greater comfort and better service.

One of the most striking elements are the audiovisual techniques that have been used in the facade and the hotel lobby. In the first case the image has been promoted as a key element through 3D digital art, While a large transparent vault has been installed at the reception that covers it.

With their 300 Square meters, The latter is considered the largest multimedia screen in Europe and the second spotted screen (transparent seeds) bigger in the world. Space sound, In it it is possible to project scheduled images.

For the construction of this vault, 14,000 meters of signal cable have been required, 10.000 meters of aluminum LED profiles and 2.246.400 High bright LEDs. His DMX Kinetic light chandelier is also considered the world's largest, surpassed in size by the closing ceremony of the Winter Olympic Games of 2014.

For its implementation, LED technology has been used with an exclusive design for NH Hotel Group, with curved cabinets that adapt to the structure of the vault. The design of the LED circuits of the lamp is also exclusive, With the white printed circuit to minimize the visual impact.

This cortine LED screen has been a project carried out by Fractalia using technology Led&Go. Installed 12 meters high is built by a 960 -resolution digital support×304 and a pixel pitch from 30 mm.

The encapsulated of the DIP type, and the composition of the PIXEL PITCH 2R2G2B ensure a high brightness associated with some 7.000 nits. The characteristics of the curtain screen and the modular structure that constitute it, make the LED screen to a 40% of transparency, With what allows the passage of daylight that enters through the hotel vault, achieving a spectacular effect when the contents are reproduced.

Led&Go has been responsible for manufacturing this LED screen where various spectacular elements are combined based on the visual effects of the LED curtain and lighting, constituted by LED tubes synchronized with environmental music, all within an innovative line that seeks to integrate architecture with spectacular technological elements.

Digital art

Regarding the facade, A piece of digital art has been arranged with which it is possible to interact generating an artistic experience. The goal is to be a local claim for potential customers that allows the brand to be associated with a new hotel model.

This digital art piece also has a direct relationship with the climate of the city and shows, default, the generative content produced by the developed software: From the sunset onwards. All based on mathematical content that mimic patterns of nature. It is a revolutionary initiative in Spain with which it is intended to interact with the client and get a direct connection.

Besides, The hotel has a complete network of dynamic marketing solutions that allow the visualization of all types of content in different kinds of devices, whether they are television monitors, videowalls, Fog screens, etc. As regards content, It is possible to show real -time information from the state of transport near the hotel, very similar to what the airports provide, And it also allows companies to advertise their brands by issuing their logos in different formats.

Ponteras technologies for a better service

Already within the hotel a wide variety of technology have been integrated whose objective is to optimize the client's stay offering a better service.

The hotel has a high density Wi -Fi network that is usually common in high -end hotels or in spaces with a large concentration of devices, How are congress palaces. It is an innovative dynamic and adaptive network management system, pioneer in this sector.

To facilitate communication with reception in a closer way, customers have tablets that, Through a video assistance service, You can talk and see the hotel staff when they need to consult. In addition, Guests also have wireless loaders with inductive load that are capable of transferring energy to the device battery. They have the Krion material that lets the LED light pass that indicates when it is loaded.

Another technologically innovative service that has been installed at the hotel is a network of Ibeacon sensors that allow offering proximity services. Thanks to this network of sensors, You can know exactly the location inside the hotel, y, therefore, provide personalized services for each guest or visitor in their own terminal. With this network it is possible to offer products from the room, interact with attendees at a conference or receive personalized offers on the mobile when sitting at the cafeteria.

Regarding their 431 Rooms, The NH Collection Eurobuilding wanted to provide them with a warm environment, near and cozy thanks to a customization based on customer preferences, including televisions with Ambilight and Dolby Surround System.

Holographic

The NH Collection Eurobuilding is also intended as a center to celebrate events and congresses. This building has 7.800 m² distributed in 32 NATURAL LIGHT ROOMS, Among those highlighted by the Gran Madrid Hall, a diaphanous space of 1.074 m² with the capacity to receive up to 1.000 personas, both for the celebration of meetings and events.

And in regards to technology, The hotel is prepared for the start -up of this type of celebrations. Under the concept "NH Meetings: inspire, creative, Enjoy ”offers consistent experience for a sector that represents approximately the 25% of the group's income and that plays a very important role in the consolidation of NH Hotel Group in the medium term.

To respond to this demand, it has the most advanced technologies such as the 3D holographic technique that allows you to be present at an event or celebration, Not even being physically attended.

Besides, The High Tech Made Easy offers an innovative holographic telepressure system, which will be launched as a pilot project in Madrid, Berlin, Milan and Rotterdam in a first phase. A solution that allows you to be in multiple locations, In real time, and participate and interact virtually in events from multiple locations NH.

In addition, The NH Collection Eurobuilding has implemented the smart roomsystem system for Microsoft Lync (SRS), a solution that combines videoconference tools with interactive collaboration. This solution ‘everything in one’ Allows communication with high quality video and audio among participants in meetings through Lync Online 2013 and offers the possibility of interacting, actively, reviewing and modifying content and data, both. An initiative that has been put in Macha in this location but that the company plans to expand to others 15 hotels before the end of the year.

Living Lab

Along with all these technological implementations, The NH Collection Eurobuilding has launched the Living Lab initiative, which makes this establishment a living laboratory, something that the company describes as “completely pioneer and until now unknown in the sector, where startups and avant -garde ideas are accepted with the purpose of making them come true. It is a groundbreaking bet, worldwide, at the forefront in technology of the hotel industry ”.

With this project, The NH Collection Eurobuilding wants to become a reference and a demonstration and experimentation platform for the deployment of technologies in the hotel sector, making it the company's technological testing field and transforming the hotel services and spaces into a digital environment. Through exploration, Co-creation, Experimentation and evaluation is intended to attract customers to an environment of continuous innovation.

The Living Lab bet is based on three fundamental pillars: technological tests in a real environment both in common areas, As in the four living rooms Living where customers can try novel technologies, Startup accelerator, and open innovation within the NH community.

Startup accelerator is a space oriented to the search and promotion of business talent to promote and accelerate pioneering projects applied to the hotel industry, through six -month programs. For its part, The Open Innovation will be carried out through the potentiation of startups of the employees themselves and innovation competitions within the NH community.

For the implementation of this project, The NH Hotel Group has had the collaboration of different technological partners such as Microsoft, Philips, Porcelanosa Group & ARLA INDUSTRIAS, Insight&Splash, Fractalia, Musion, Next, LDC, Swisscom, Idemvisual, CloudCasting y CSA.

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