A large vaulted LED display welcomes nh collection eurobuilding guests

Audiovisual solutions are the main elements in the recently renovated NH Collection Eurobuilding that can already be seen on the façade where 3D digital art has been used and the reception covered by a vaulted LED screen 300 square meters, as well as in the dynamic marketing network that is installed throughout the hotel. A whole technological commitment that extends to other fields where innovation is the key.

The NH Collection Eurobuilding is one of the most emblematic hotels in Madrid and the company's flagship in Spain, which has just been re-opened after three months of renovations. A renovation with which a radical change of the building has been achieved and where technology has a great role with the aim of offering the client greater comfort and better service.

One of the most striking elements are the audiovisual techniques that have been used in the façade and lobby of the hotel. In the first case, the image has been promoted as a key element through 3D digital art., while in the reception a large transparent vault has been installed that covers it all.

With their 300 square meters, the latter is considered the largest multimedia screen in Europe and the second domed screen (semi transparent) world's largest. Equipped with spatial sound, In it it is possible to project programmed images.

For the construction of this vault, 14,000 meters of signal cable have been required, 10.000 meters of aluminum LED profile and 2.246.400 High brightness LEDs. Its DMX kinetic light chandelier is also considered one of the largest in the world., surpassed in size by that of the closing ceremony of the Winter Olympic Games 2014.

For its implementation, LED technology has been used with an exclusive design for NH Hotel Group, with curved cabinets that adapt to the structure of the vault. The design of the lamp's LED circuits is also unique, with white printed circuit board to minimize visual impact.

This LED curtain screen has been a project carried out by Fractalia using LED&go. Installed at 12 meters high is built by a digital support resolution of 960×304 and a pixel pitch of 30 Mm.

The DIP type encapsulation, and the composition of the pixel pitch 2R2G2B ensure a high brightness associated with 7.000 Nits. The characteristics of the curtain screen and the modular structure that constitute it, make the LED screen offer up to a 40% transparency, with what allows the passage of daylight that enters through the vault of the hotel, achieving a spectacular effect when the contents are played.

LED&Go has been responsible for manufacturing this LED screen where various spectacular elements are combined based on the visual effects of the LED curtain and lighting, consisting of LED tubes synchronized with ambient music, All this within an innovative line that seeks to integrate architecture with spectacular technological elements.

Digital art

As far as the façade is concerned, A piece of digital art has been arranged with which it is possible to interact generating an artistic experience. The objective is that it is a local claim for potential customers that allows to associate the brand with a new hotel model.

This piece of digital art also has a direct relationship with the climate of the city and shows, by default, the generative content produced by the developed software: From sunset onwards. All based on mathematical content that imitates patterns of nature. It is a revolutionary initiative in Spain with which it is intended to interact with the client and achieve a direct connection.

On the other hand, The hotel has a complete network of dynamic marketing solutions that allow the visualization of all types of content in different kinds of devices, whether they are television monitors, videowalls, Fog screens, Etc. As far as content is concerned, It is possible to show real-time information on the status of the means of transport near the hotel, very similar to that provided by airports, and also allows companies to advertise their brands by issuing their logos in different formats.

State-of-the-art technologies for better service

Already inside the hotel, a wide variety of technology has been integrated whose objective is to optimize the client's stay by offering a better service..

The hotel has a high-density WiFi network that is usually only common in high-end hotels or in spaces with a high concentration of devices, How are the congress palaces. It is an innovative dynamic and adaptive network management system, Pioneer in this sector.

To facilitate communication with the reception in a closer way, Customers have tablets that, through a video support service, can talk and see hotel staff when they need to make a query. likewise, Guests are also provided with wireless chargers with inductive charging that are capable of transferring power to the device's battery.. They have the Krion material that lets through the LED light that indicates when it is charged.

Another technologically innovative service that has been installed in the hotel is a network of iBeacon sensors that allow to offer proximity services. Thanks to this sensor network, You can know exactly the location inside the hotel, and, therefore, Provide personalized services for each guest or visitor in their own terminal. With this network it is possible to offer products from the room, interact with attendees at a conference or receive personalized offers on mobile when sitting in the cafeteria.

With regard to their 431 Rooms, the NH Collection Eurobuilding wanted to provide them with a warm environment, close and cozy thanks to a personalization based on customer preferences among which televisions with Ambilight and Dolby Surround system stand out.

Holographic telepresence

The NH Collection Eurobuilding is also designed as a centre for holding events and congresses. This building has 7.800 m² spread over 32 Lounges with natural light, among which the Gran Madrid room stands out, A diaphanous space of 1.074 m² with capacity to receive up to 1.000 people, both for holding meetings and events.

And when it comes to technology, The hotel is prepared for the implementation of this type of celebrations. Under the concept "NH Meetings": Inspire, Create, enjoy" offers a consistent experience for a sector that represents approximately the 25% of the group's revenues and which plays a very important role in the consolidation of NH Hotel Group in the medium term.

To respond to this demand, it has the most advanced technologies such as the 3D holographic technique that allows it to be present at an event or celebration., even if they cannot physically attend.

In addition, High Tech Made Easy offers an innovative holographic telepresence system, which will be launched as a pilot project in Madrid, Berlin, Milan and Rotterdam in a first phase. A solution that allows you to be in multiple locations, in real time, and participate and interact virtually at events from multiple NH locations.

likewise, NH Collection Eurobuilding has implemented the Smart RoomSystem for Microsoft Lync (SRS), A solution that combines videoconferencing tools with interactive collaboration. This all-in-one solution’ enables high-quality video and audio communication between meeting participants through Lync Online 2013 and offers the possibility to interact, actively, reviewing and modifying content and data, At the same time. An initiative that has been put in macha in this location but that the company plans to expand to others 15 Hotels before the end of the year.

Living Lab

Along with all these technological implementations, The NH Collection Eurobuilding has launched the Living Lab initiative, that turns this establishment into a living laboratory, Something that the company describes as "completely pioneering and until now unknown in the sector., where startups and avant-garde ideas are welcomed with the purpose of making them a reality. It is a groundbreaking bet, Worldwide, at the forefront of technology in the hotel industry".

With this project, The NH Collection Eurobuilding wants to become a benchmark and a platform for demonstration and experimentation for the deployment of technologies in the hotel sector, making it the company's technological testing ground and transforming the hotel's services and spaces into a digital environment. Through exploration, Co-creation, Experimentation and evaluation is intended to attract customers to an environment of continuous innovation.

The Living Lab commitment is based on three fundamental pillars: Technological tests in a real environment both in common areas, as in the four Living Lab rooms where customers can try out innovative technologies, Startup Accelerator, and open innovation within the NH community.

The startup accelerator is a space oriented to the search and promotion of business talent to promote and accelerate pioneering projects applied to the hotel industry, through six-month programs. For its part, the open innovation will be carried out through the empowerment of startups by the employees themselves and innovation competitions within the NH community.

For the implementation of this project, The NH Hotel Group has had the collaboration of different technological partners such as Microsoft, Philips, Porcelanosa Group & Arla Industries, Insight&Splash, Fractalia, Musion, Proximus, LDC, Swisscom, Idemvisual, CloudCasting and CSA.

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