Digital signage and 3D mapping technologies take the Cavaliers' court to host LeBron James

The Cleveland Cavaliers NBA basketball team has not hesitated to continue investing in display technologies in its new season, so much for their fans to live in their stadium an immersive and interactive experience with their team, as to receive with the latest techniques of digital projection and videomapping to your star: forward LeBron James.

The sports season 2014-15 of the Cleveland Cavaliers, professional NBA basketball team based in this American city in the state of Ohio, has started spectacularly to receive with all the honors and the latest visual technologies the forward LeBron James, A world basketball star who was also born in this city.

Although in the last year this team has transformed its stadium, the Quicken Loans Arena, with the capacity to 20.562 Spectators, With large format digital signage screens to offer their fans new ways to enjoy the matches and get involved with their team, its managers have gone further by investing in innovative 3D projection and mapping technologies to create an immersive environment with all of them..

The North American company Quince Imaging, in collaboration with the production company Think Media Studios, has been responsible for the design and installation of an innovative 3D mapping system on the Cavs court, using sixteen HD projectors (with 3,600×1.878 pixels each), located in eight strategic points of the same; Pandorax Box 5.5 and Warper for the generation of graphic elements.

Thanks to this system, the court is transformed into a spectacular giant 3D screen in which images of each of the players are shown, Animations and graphics for viewers to enjoy an immersive experience with your team.

This technology was tested for the first time last March, during the Cavaliers' tribute to former player Zydrunas Ilgauskas (watch attached video) and that has now become a fundamental element of this season, that has begun with the spectacular return to the Cleveland court of the most international forward: LeBron James.

Fans have enthusiastically received this new technology that allows them to interact with their team through the social network Twitter, whose messages are displayed in real time on two projection screens of 16×28 located on the roof of the court.

[vimeo]HTTP://vimeo.com/88549122[/vimeo]

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