MyBank is Telefónica's digital and interactive proposal for the banking sector

Telefónica has created in its Innovation Center the myBank demonstration space, a proposal for banking branches based on digital marketing solutions and which has as key components mobility and unified communications.

MyBank is a demonstrative environment created in the Intelligent Space of the Innovation Center of Telephone madrid that proposes to banks a new relationship with the customer based on interaction and closeness.

MyBank leverages mobile channels to interact with users in any outdoor space, with digital marketing solutions that guide you inside the office, developed by On the Spot.

For this environment, jobs have been created in mobility with unified communications technology. For development, Telefónica has had the help of Alcatel-Lucent Enterprise, culm and Unify. Santa Clara Tech has also participated in this proposal, Hp and Wayra.

The objective is to offer the user a personalized and uninterrupted attention in the different areas that make up the branch. Self-service is complemented by HD video conferencing solutions that create complete remote support for those who request it.

Omnichannel interactive space

This branch concept is articulated as a meeting place with the user, an interactive space based on three key trends for the digital transformation of the sector: mobility, omnichannel customer interaction and security. MyBank creates a differential experience for all types of customers in entities, from traditional to digital, and creates a close bond with the user by combining the face-to-face and digital environment.

Digitizing end-to-end work processes through cloud technology and creating a multi-device, mobile workplace, are the technological keys to a new bank office tailor-made to the customer.

It is expected that in 2016 mobile banking users grow by 64% and online banking a 37%. However, the branch remains one of the most widely used channels by customers of the, that require new ways of communicating. One in five users demand to be able to use their smartphone with open access to Wi-Fi networks within the office.

The branch office becomes a space that requires seamless connectivity and next-generation communications solutions to meet these new needs. Fiber, wireless solutions and unified communications are essential to create this new environment and improve the user experience.

Digital security is another key pillar to build user confidence. Eleven Paths and Smart Access solutions have been incorporated into MyBank, that allow us to move safely towards digitizing work processes in banks. Smart Access's e-signature solution uses biometric parameters to determine the validity of a digital signature and allows you to complete the signing process without printing any documents and from any device.

This proposal also impacts on improving the energy management of branches, for that purpose, solutions have been incorporated into Telefónica's energy efficiency platform to monitor all controllable aspects of offices at the resource consumption level. An example is Cisco EnergyWise, generating a global office dashboard for sustainable management of infrastructure and devices installed in the office.

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