4K displays and mobile interactivity on Aukland Airport's DooH network

Aukland Airport, the largest in New Zealand and through which fifteen million travelers travel annually, has made an important deployment of digital signage with the advertising firm APN Outdoor, with a total of 72 screens with 4K technology and different formats and configurations that are controlled with Aerva AerWave software.

The specialist in outdoor advertising systems APN Outdoor has made the deployment of the new network of digital signage of Aukland airport, in New Zealand, which consists of a total of 72 Full HD and 4K displays of different formats and configurations, that are managed with the cloud-based platform of Aerva.

Located in the international and domestic terminals of Aukland Airport, The new screens show promotions and ads from brands such as Huawei, Steinlager Pure, Skoda, Cigna, Vodafone, Crown, Etc. whose content is made with Aerva AerWave software, that adapts to the different configurations of the deployed network (videowall, Public Display, 4K displays, Digital totem,...).

As Sanjay Aerva explains, CEO of Aerva, "Airport travelers are a unique audience that requires a specific content and systems strategy to engage them in the right way at the right time.. For example, Waiting areas, Leisure and hospitality have content requirements and business objectives very different from passport control, And that is why we offer the best communication with the audience in the appropriate context for each case".

In this sense, The AerWave software platform offers great versatility to feed different content to any type of network screen deployed at the airport. "This flexibility allows APN Outdoor to fit precisely and for the right audience the specific content for each installed screen., regardless of your configuration, in a unique way for each audience and location", underlines this manager.

In this network stand out two LED flight information screens (FID), each with dimensions of 6×2 meters and a resolution of 1,920×384 Pixels, "that offer the highest quality LED resolution ever seen in large format advertising. It is a key advertising space at the airport to establish a 'premium' mode for advertisers.", notes Phil Clemas, APN Outdoor Manager.

One of the differential aspects of this network is that it allows mobile digital communication and Wi-Fi of advertisers with their audience, with personalized information for each user, who can participate in commercial campaigns displayed on the airport network from their mobile devices.

"Consumers can interact through photo sharing., Messages on Twitter, videos and other mobile technologies enabled with tailor-made campaigns," Sanjai Aerva points out.. For brands, the most important function of DooH advertising is consumer engagement, and with this network managed by Aerva, Advertisers can use mobile interactivity and integrate user-generated social content, which extends the reach of the campaign beyond the confines of the airport itself".

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