Christmas messages from citizens decorate the interactive installation of the Hotel ME Madrid

As part of the communication strategy that the Grand -Innovation and strategic design agency carries out for the ME by Meliá hotels, This company has made an interactive Christmas installation on the façade of the ME Madrid Reina Victoria establishment, located in the central Plaza de Santa Ana, for citizens to send their messages, congratulations and wishes in real time.

Until next time 6 January, festivity of the Three Wise Men, citizens and visitors who pass through Madrid's Plaza de Santa Ana, one of the busiest places in the capital, and specifically on the facade of the ME Madrid Reina Victoria hotel, They will be able to send their messages, congratulations, Christmas cards and wishes in real time through your mobile devices, that will be displayed in the interactive showcase created for this purpose in this establishment.

The design and programming of this interactive installation has been carried out by the agency Grand – Innovation and strategic design, as part of its communication strategy for ME by Meliá hotels, which has chosen the façade of this chain's emblematic Madrid hotel to create a digital and interactive experience with citizens.

All this digital marketing action and interactive experience is based on the social network Twitter, so that those congratulations and wishes that citizens send with the hashtag #FromMEMadridTo (without limit of shipments by the user), appear in real time integrated into the hotel's own decoration, made up of more than forty luminaries, four iPads and a large format screen, composing a sky of stars over the skyline of the most emblematic buildings of Madrid.

The messages automatically compose a typical Christmas greeting or postcard with the text and profile photos of friends, that for one minute appear on the tablets and screen that are part of the hotel's interactive decoration.