iBeacon: innovative trend in the organization of events to interact with the user

The event organization sector has in iBeacon, indoor positioning system (Ips), one of the trends that during the present 2015 more will be used for your planning, since in combination with the Low Consumption Bluetooh technology (BLE), like the one that already incorporates Apple's iOS7, forms a perfect tandem to interact with the user.

The event planning company Eikonos is one of the companies that has already advanced the potential offered by iBeacon for this industry, rated by Apple as "the new class of low-power, low-cost transmitters that can notify devices running the iOS7 operating system of their proximity presence".

This indoor positioning system (IPS – indoor positioning system) is based on energy-efficient beacons that work thanks to Bluetooth technology, with a scope of 50 metre, with the ability to interact with mobile devices (ios, Android) that are close to them to provide detailed information, and almost personalized, to the smartphone user, who chooses whether or not to receive it.

iBeacon generates a virtual perimeter that is established around the geographical area of interest (also known as geo-fencing) and is delimited by beacons, in such a way that the information, Notices, Etc. that the user receives on their mobile device only occurs when they are within this area.

These beacons, that have already installed numerous museums, Stadiums, multipurpose rooms, congress centers, Etc. Be, as they point out from Eikonos and other companies, one of the trends in the event planning and organization industry, thanks to its ideal combination with low-power Bluetooh technology (BLE), that already incorporate operating systems such as Apple's iOS7.

The benefits it brings both to the facilities and exhibitors and to the attendees are numerous, such as improving the experience of fair or congress attendees with a welcome message or personalized information when accessing the venue; location data of other exhibitors and attendees; metrics on attendance time at each booth, among others.

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