Interactive and personalized digital tour of the Nasdaq technology stock market

Located in the heart of New York's iconic Times Square, The headquarters of the Nasdaq technology stock exchange has changed its image with MultiTouch's MultiTaction interactive visual technology to offer customers and visitors an interactive and personalized tour of the financial market.

Nasdaq MarketSite, The world's leading stock exchange in the technology industry, with more than 3.800 companies and corporations and with the highest hourly exchange volume, has decided to apply audiovisual and interactive solutions to its own headquarters to improve its image and the experience of customers and visitors who come to its headquarters in New York every day, located in the no less visual and iconic Times Square.

Although the traditional bell ring ceremony to open and close the day of this stock market and welcome guests and customers is world famous, Its managers wanted to increase their participation and perception of their work from the moment they accessed through their ticket with an interactive technological platform, intuitive and robust enough to provide them with a personalized experience.

The solution was found in the Multitaction screens and the Finnish manufacturer's Codice software MultiTouch, with the implementation of a careful interactive journey personalized for each visitor through its facilities.

now, when guests and customers enter the Nasdaq Marketsite (about a hundred at a time), an image is taken of each one and they are given an ID card containing their MultiTaction Codice marker, a unique user identification system based on 2D barcodes.

When the visitor is placed on any of the MultiTaction interactive screens distributed throughout the different areas of the route, The marker provides information tailored to that specific individual. It also allows them to drag any content they find interesting into their custom hotspot and send it directly to their emails.

With all this, Nasdaq has an insider's inside look at the interactions people make when they visit its headquarters and improves and creates more intuitive experiences than before, The result is a transparent process, informative and creative from start to finish.

As Zef Nikolla assures, Director of Creative Services for Nasdaq, "Touch technology has become the norm to offer a new frontier in personalized experience, a requirement that only MultiTaction systems allow us to achieve".

In this sense, MultiTaction technology has also been deployed at headquarters with interactive screens for market analysts providing a unique approach for its customers. On Nasdaq MarketSite, These professionals can perform updates and market research that are broadcast to live global news channels. Thanks to MultiTaction systems, Analysts can interact with data in real-time to deliver a much more engaging and dynamic viewer experience.

The MuliTaction iWall video wall, in configuration 3×3 with screens 55 Inch, and other interactive panels of equal size support multi-user environments, with ultra-fast responsiveness to any number of concurrent users. These Multitouch systems can also be stacked in any size or shape to adapt to the needs and requirements of the customer's installation.

In addition, MultiTaction Codice software uses markers and optical objects for recognition of individual users and their access to personalized content, which in the case of Nasdaq has been considerably enriched thanks to the integration of this platform into its CRM system to take advantage of tens of thousands of records.

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