Ise 2015: end of the countdown to the largest meeting of the AV and integration industry

The Amsterdam RAI will be from today until next 12 of February the destination and center of maximum attention of the AV industry and systems integration after the opening of doors of the edition 2015 from Integrated Systems Europe, The most important technological innovation event in these sectors, to which more than 51.000 present, According to forecasts, to know the proposed solutions, products and services of the 952 Direct exhibitors.

Ise 2015 has opened its doors in the early morning at the Amsterdam RAI to receive thousands of professionals who, During three intense days of technological innovation, training and business opportunities will be immersed in the fastest international competition of the AV industry and systems integration in recent years and that, in its eleventh edition, expects to exceed the figure of 51.000 Last year's attendees, According to the forecasts of its organizers, Cedia E InfoComm.

In this unprecedented technological showcase, with the twelve pavilions and surroundings of the convention center of the Dutch capital occupied to the limit by about a thousand direct exhibitors showing the latest AV solutions, digital signage, Professional Audio, collaboration, Control and management of facilities, unified communications,... All under the umbrella of systems integration, Education and training programmes, Affiliation and marketing implemented by its managers are as fundamental as the exhibition area itself.

Growing news

In this sense, The novelties to improve each year the contest are a constant for the organization, that in this edition focus on a new ISE Theatre, located in the Hall 9, called Unified Communications Theatre, in which they expose in detail success stories of unified communications, Enterprise Collaboration Systems, Videoconferencing and telepresence, Etc.

This new space is added that were launched in the last edition: Residential Solutions Theatre (hall 7) Focused on automation and smart buildings, and Commercial Solutions Theatre (hall 8), Oriented to commercial solutions and vertical markets.

The USA Pavilion space, which is located in the area adjacent to the Hall 6, It is another of the novelties of this year to accommodate North American companies that want to expand in the European market, fruit of the collaboration between the organization of the event and the Commercial Service of the United States, for which both an exhibition area and networking areas have been enabled to generate these business opportunities..

Also in the Hall 6 Discovery Zone joins this year, An exhibition area dedicated to startups and exhibitors with limited budgets but interested in showing their solutions, Products and services to professionals.

At the service of professionals

Improving in each call, the organization of ISE has materialized year after year its strategic vision and origin of the contest: the integration of systems and the entire value chain (Manufacturers, Distributors, Consultants, Project prescribers, integrators, Installers,) and its sectoral and vertical application with digital signage as one of its strategic pillars, to respond to the concerns of professionals.

In this great trade fair ecosystem, The organization has improved the visitor experience with new entrances and access to the venue; Digital guidance and signage systems to guide them in their tour of the pavilions and with the creation of new rest areas located at the entrance of the park (Park Foyer) and in the elevated corridor that connects the Hall 7 and 8 (Business Lounge and Ruby Lounge), equipped with WiFi access, Connectivity for charging mobile devices, Vending machines, Etc.

In addition, professionals also have a fair diary updated during the three days of duration and the ISE Info Channel, called 'RAI Live!', that continuously offers live information on the digital signage network of the Amsterdam RAI, among other means.

As in previous editions, a team of Digital AV Magazine is also in the Dutch city to cover informative from the event prior to the opening of the contest, the Smart Building Conference, the ISE edition 2015, and all the news that are collected in the Special ISE Digital AV Magazine.

Next edition in four days

In an increasingly anticipated and requested announcement: the extension to four consecutive days of Integrated Systems Europe (Ise), which will be effective in the edition of 2016, Mike Blackman, general director of this event specialized in integration of AV systems, made official a month before the celebration of ISE 2015 This decision of the organizers to respond to the demands that exhibitors and professionals have been making for years.

As Blackman stressed, This expansion is a consequence "of the rapid increase in size and notoriety of ISE in recent years and is also driven by the demands of our exhibitors and attendees.. In a nutshell, The very high participation in this contest, Especially in the first two days, It has exponentially increased the requests from exhibitors to have more time to be with attendees and their customers and accommodate the 2.016 Exhibitor bookings we've had in the last year".

In this sense, The investment in the event by the companies that reserve their space (On the last day of this edition) for the call for 2016 will increase around the 11%, which is broken down into a 5% intended for the provision of the service of the additional day of the contest, and the 6% remaining to the application of annual inflation that has not been carried out in the last three years, as Blackman explained.

An unprecedented track record of success

What started as a small event eleven years ago in Geneva (Switzerland), with less than 3.000 present, It has become a thriving event with more than 950 exhibitors and 50.000 Attendees at the close of the last edition 2014. The first ISE was an important step in InfoComm International's path, beyond its borders in the United States.

With more than 140.000 attendees per year, who have traveled more than 100.000 net square meters of contracted space, InfoComm, together with its partner Cedia, has used its ten fairs to build the global brand of the association and its members; to train the industry; promote your certification and training program, as well as the creation of business relationship networks with the aim of building a community for the entire systems integration industry.

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