Kinect Graffiti: interactive experience to attract shoppers at Samsung's store in Melbourne

The new Samsung store, located in the Melbourne Central Mall attracts buyers with a large video wall, composed of 15 Screens, offering an interactive, virtual experience based on the Kinect sensor.

Samsung is betting on offering interactive experiences in its stores. Strategy that is evident in the establishment that has opened in the Melbourne Central Mall and that aims to share, entertain and teach about the latest technologies.

The main attraction of this store is a large mural formed by 15 displays that presents on its front a videowall, set to 4×3, composed of 12 Samsung screens that measure 5 meters wide by 2,1 meters high. The other three are installed on the side of this large display mural.

The interactive experience provided to users by this videowall was made by the company Nsquared, that has developed a solution based on the
sensor Microsoft Kinect v2.

On this wall, customers who come to the store have a series of virtual paint cans with which they can create their graffiti on the videowall. The Kinect sensor is responsible for tracking the movements made by the user with the virtual aerosol and the results are reflected on the screen.

Once they have sprayed most of the image, the 'artist' is encouraged to review his work on the left side of the screen leading to the store. "The idea, Of course, is to promote the technological capacity of the client, while skillfully channeling shoppers to the store's entrance.", explains Neil Roodyn, director of Nsquared. An experience that supports multiple users in a multi-screen superifice.

To perform this experience, the display has a Kinect v2 sensor installed in the top center that is capable of recognizing up to six users who are interacting with the screen simultaneously. The sound effects produced by the spraying of the paint canisters emanate from three ceiling-mounted speakers., above the screen. Effects that reproduce, even the sound that the boat makes when it opens or when it is shaking and "which are what make the experience more realistic and attractive".

1. [youtube]https://www.youtube.com/watch?v=wWiBLndcUmU[/youtube]

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