Telson and Impursa to manage Adif and Renfe outdoor advertising

The UTE, formed by Telson and Impursa, will be responsible for operating the commercial activity in the Adif stations and Renfe trains. In addition, It will carry out a technological renewal of advertising media with large format screens and videowalls.

telson (Three60 Group) and the outdoor advertising company Impursa are the member companies of the UTE awarded to exploit and exclusively market all the screens, Spectacular Marketing, MUPIS and OPIS located in passenger stations and freight terminals of Adif, as well as the advertising media located on commuter trains, medium and long distance, including high speed, of Renfe.

The tender specifications also provide for the marketing of the link between the names of stations or railway lines and trademarks., and the advertising of the Renfe channel that is broadcast on high-speed and long-distance trains.

Telson and Impursa will carry out the technological renewal, They will make important improvements in the current media and incorporate new digital devices into the advertising offer, as screens of 70 Inch, Videowalls and large LED screens, which will mean an investment of more than 3 millions of euros.

The expected duration of the contract is seven years, extendable to three years. According to the invoicing carried out in recent years, Telson and Impursa expect a turnover of more than 130 million euros over these ten years. The estimated audience is more than 550 millions of travelers a year.

Advertising exploitation as a line of business

After a year and a half dedicated to the restructuring of its companies (telson, Videoreport, Apuntolapospo, LSL, Aciclala, Rez Studio, Videac and Videoreport Canarias), Tres60 Grupo has begun the diversification of its business lines making reality the new strategic positioning based on the convergence of broadcast production services with the exploitation and marketing of advertising media, whether traditional or digital.

In this way, Tres60 Grupo has become an audiovisual services company that integrates advertising exploitation as a line of business. in 2015 Hopes to carry out its final take-off, as well as the internationalization of the company's.

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