Put a video wall in your hotel

Hotel establishments are increasingly looking to offer customers and visitors a differential experience, both in its services and in its environment and communication, where state-of-the-art visual equipment, and especially the video wall, They set the tone. Javier de Córdoba, KAM de Hospitality at Caverin Solutions, details in this Tribune the reasons for installing this system.

Prepared, ready, already!!! He has started a race to be able to be in the top positions and compete comfortably. If the crisis caused the hotel sector to reconvert, with few and very significant exceptions in experts in investment prudence, It seems that the economic expectations that are on the horizon and the new entrants to the hotel market, with imposing bets, have kicked off a career marked by differentiation from the competition: Strengthening branding, Customer Experience Improvements… and, How could it be any other way, Audiovisual support in communication within the hotel is in the top positions.

According to the latest market reports, Hotels still remain reluctant to major innovations in in-room visual services and equipment, And everything points to the focus being on the common areas, through audiovisual communication elements, as totems, Video Walls, Large format screens, Room signage, and even applications and mobile devices available to customers that allow them to interact with the hotel.

One of the most differentiating and impactful elements in audiovisual communication in a hotel is, no doubt, The video wall or screen wall; with the option to manage the screens individually or form a single image, increasing the visual impact of the content displayed.

The year 2014 It has represented the definitive take-off of large screens for common areas and living rooms, since, Without a doubt, The drop in the price of this type of solution has been the best catalyst.

The reasons for opting for the installation of a video wall are very diverse, on the one hand, to commercially exploit spaces that, using TV screens, or even low-contrast projection, It could not have been achieved. Like this, Lobbies, Cafes, dining rooms have seen how, before sporting or musical events, have been filled with spectators.

Any room that is intended for events within the hotel will be revalued with the installation of this type of visual systems, as it provides the end customer with a powerful tool in which to show their products and presentations, facilitating their marketing and differentiating themselves from the competition when it comes to attracting new buyers.

On the other hand, The video wall is increasingly used as a decorative element of great impact, in which figurative or abstract images are shown, based on the chromaticism and aesthetics of the space and depending on the use and time of day. Any space in which such a system is placed will return a modern image, functional and dynamic.

Obviously, The video wall is a communication element at the service of the hotel establishment, not just to display promotional content (own or third-party) thereof, but also to reflect what happens inside the hotel to potential customers from the outside, for example, through the use of transflective screens with high luminosity and prepared to withstand the indirect incidence of the sun on their shop windows without problems.

This trend has only just begun in the emblematic hotels of the main chains and independent hotels, who seek to become a reference in their customer niche, with rapid returns on investment in factors as disparate as better brand positioning, Online reputation, Communication and paper printing cost savings, Marketing campaigns, Increased sales of spaces and services, etc. So, to be up to date, Put a video wall in your hotel.