After a year and a half of restructuring of the companies that make up Tres60 Grupo in Madrid, the company has initiated a new strategic positioning focused on the diversification of its business lines, international growth and its consolidation in the domestic market, in which the expansion of its delegation in Barcelona is framed.

Three60 Adif Group

The integration of all the company's business lines in Barcelona began a year ago with the aim of strengthening the position of Three60 Group in the Catalan market through the expansion of its business model, which has generated new synergies and a greater profit among its more than four hundred customers.

Regarding the diversification strategy of its business lines, Tres60 Grupo has integrated advertising exploitation into its broadcast production services, in line with a focus on international expansion and consolidation of its proposal in the national market.

Three60 GroupWith this vision, Apuntolapospo, Tres60 Group company specialized in post-production for television, film and advertising, adds to its current structure all the business lines that the company owns in Madrid: production of audiovisual services for companies and television; development of museography projects, fairs and events.

Within this process, the company has been renamed Tres60apuntolapospo Bcn and has been created, In addition, an area aimed at serving the DCP service (digital copies for distribution), in order to jointly cover the markets of Barcelona and Madrid, as well as digital platforms.

ApuntolapospoIn addition, Tres60apuntolapospo Bcn will market and exploit in the outdoor advertising of the stations of Adif and Renfe trains in Catalonia, after winning Tres60 Grupo the contest for the advertising management of these media for the next ten years for the entire national territory.

Present throughout the value chain of the audiovisual business, the group plans to make significant investments in technology, así como incorporar nuevos talentos a su empresa Tres60apuntolapospo Bcn, in line with its consolidation in the Catalan market.


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by • 26 feb, 2015
• section: Digital signage, display, business, production