Musicam introduces its services to the Italian market with Pangea Retail

In one more step to reinforce its strategy of entering the international market, Musicam has begun to market its Customer Experience services in Italy with the company Pangea Retail. Its goal is to become the largest in-store radio provider in the country.

The Spanish company dedicated to customer experience Music reinforces its presence in the European market with the commercialization of its services in Italy.

According to Isidro Sánchez-Crespo, CEO of the company, the company's internalization plan, which is being implemented gradually, It started in the year 2010 when a strategic alliance was signed to enter the Mexican market. In 2014, Musicam created the first Latin American subsidiary in Bogotá (Colombia) and this year it has begun to market its products and services in Italy through the company Pangea Retail.

For Jordi Farré, director of Pangea Retail, for Musicam to enter the Italian market,"It means having access to renowned brands, both Italian and foreign, with great international prospects, which all this entails in a globalized market such as retail.".

One of the company's objectives, is to make Musicam the largest in-store radio provider in Italy, accompanying these big brands in their global expansion strategy. For Isidro Sánchez-Crespo, This is the first step to later carry out the marketing of different services that will improve the Customer Experience of the brands..

Nowadays, Experiences are the way in which brands are communicating with the public at the point of sale itself.. Daily, Companies seek to improve the consumer's purchasing experience using sensory marketing strategies to generate all types of positive experiences through the senses., making the customer create an emotional bond with the brand to increase the emotional sale of its products.