Hartwall Arena in Helsinki deploys a network of digital signage 240 Screens

The digital signage network of the Hartwall Arena in Helsinki has 240 Screens, both in videowall configuration and in other formats, deployed throughout the Finnish hockey stadium grounds, fruit of the modernization project carried out with ComQi's Engage content management platform, in collaboration with iConnect media players and Toshiba displays.

Built in 1997 as host of the Ice Hockey World Championship, Helsinki's Hartwall Arena (Finland) It is a reference facility in the Nordic capital to celebrate not only important sports competitions, but concerts and all kinds of events, among them the Eurovision Song Contest 2007.

To maintain this trajectory of success and live up to the latest innovations in this type of enclosure, The stadium has undergone a major refurbishment of its facilities and has introduced large-format display technology as a fundamental channel of communication and information between hockey fans and athletes, event promoters and advertisers and visitors who attend the events that take place there.

This audiovisual project is specified in the installation of a circuit of digital signage, which is managed from the stadium control center, composed of 240 Screens, both in videowall configuration and different formats and sixty media player that are distributed by the accesses to the enclosure common spaces and restoration, VIP Lounge, Etc.

The deployment of this network of digital signage is based on the content management platform Engage ComQi -that among other features allows the switching of dynamic live video so that fans do not lose detail of any action on the pitch-, that has worked in collaboration with the local integrator iConnect with your media players, as well as with the large format digital screens of Toshiba.

As explained by the CEO of ComQi, Ifti Ifhar, "Our company has accumulated a lot of experience serving the sports and entertainment industry., that have been transformed into digital and interactive environments engaged with fans improving their experience and loyalty. Our Engage Platform, that until now we offered to the main retailers, it works perfectly on a network like the Hartwall Arena as well as on multi-channel touchpoint networks."

The system offers a variety of applications both to improve the fan experience at the venue at any type of event and to boost operators' revenue targets.; From sponsors and advertisers, to food dealers through digital menu displays with targeted promotions, to dynamic information in player information displays, Real-time results and statistics or game-time alerts and incident or emergency messages if necessary, as well as promotional content about current and future events.

The Engage platform controls and manages 240 screens distributed throughout the enclosure, as well as the sixty iConnect media players, whose CEO, Henri Sarin, does not hesitate to underline the satisfaction of "offers one of the largest deployments of digital signage made in the last year in Finland. We have worked hard to, in a short space of time, be operational prior to the start of the hockey season through close cooperation with ComQi during the process”.

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