Helsinki's Hartwall Arena deploys a digital signage network of 240 Screens

The digital signage network at the Hartwall Arena in Helsinki features 240 Screens, both in videowall configuration and in other formats, deployed throughout the Finnish Hockey Stadium grounds, the result of the modernization project carried out with ComQi's Engage content management platform, in collaboration with Toshiba's iConnect media players and displays.

Built in 1997 as host of the Ice Hockey World Championships, the Hartwall Arena in Helsinki (Finland) It is a reference facility in the Nordic capital to celebrate not only important sports competitions, but concerts and all kinds of events, including the Eurovision Song Contest of 2007.

To maintain this track record of success and keep up with the latest innovations in this type of enclosure, The stadium has undergone a major refurbishment of its facilities and has introduced large-format display technology as a key channel of communication and information between hockey fans and athletes, event promoters and advertisers and visitors who attend the events that take place there.

This audiovisual project takes the form of the installation of a digital signage circuit, which is managed from the stadium control centre, composed of 240 Screens, both in video wall configuration and of different formats and sixty media players that are distributed through the entrances to the enclosure, common spaces and restaurants, VIP lounge, etc.

The deployment of this digital signage network is based on the Engage content management platform of ComQi -which among other features allows dynamic live video switching so that fans do not miss any detail of any action on the pitch., who has worked in collaboration with the local integrator iConnect with your media players, as well as with the large-format digital screens of Toshiba.

As ComQi's CEO explains, Ifti Ifhar, "Our company has accumulated a lot of experience serving the sports and entertainment industry, that have transformed into digital and interactive environments engaged with fans, improving their experience and loyalty. Our Engage Platform, that we have offered to major retailers until now, it works perfectly in a network like the one at the Hartwall Arena as well as in multichannel touchpoint networks."

The system offers a variety of applications both for improving the fan experience at the venue at any type of event and for boosting operators' revenue targets; From sponsors and advertisers, to food concessionaires through digital menu displays with targeted promotions, to dynamic information on player information displays, Real-time results and statistics or game-time warnings and incident or emergency messages if needed, as well as promotional content on current and upcoming events.

The Engage platform controls and manages the 240 screens distributed throughout the venue, as well as the sixty iConnect media players, whose CEO, Henri Sarin, does not hesitate to underline the satisfaction of "offers one of the largest deployments of digital signage carried out in the last year in Finland. We have worked hard to, in a short space of time, be operational before the start of the hockey season through close cooperation with ComQi during the process”.

[YouTube]https://youtu.be/fhbbw07Xyag[/YouTube]

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