The La Maquinista shopping center in Barcelona installs two AiMirror virtual fitting rooms

AirMirror Virtual Fitting Rooms, that have been installed in Barcelona's La Maquinista shopping centre, allow visitors to, with a simple wave of your hands, Select from more than 250 Wear the clothes they like the most and see how it suits them without having to wear it.

The La Maquinista shopping centre in Barcelona has installed two virtual fitting rooms in Plaça del Reloj that allow visitors to see, in real time, how clothes fit them without having to try them on. A solution based on augmented reality technology that will be installed in this location until the end of April.

The installed solutions are two aiMirror virtual fitting rooms, developed by the company Artificial Intelligence Technologies (AITec), A spin-off of the Universitat Autónoma de Barcelona incorporates computer vision and augmented reality technology that simulates the effect of a mirror in real time. They are equipped with a high-definition screen, a central processing unit and a new generation of Kinect depth-sensing cameras 2, in 3D, that allows garments to conform to the wearer's body and movement.

Thanks to this technology, with a simple wave of the hands, the user can control the tester remotely, No need to approach or touch the mirror, Select the garments and brands you like the most, according to whether he is a man, woman, boy or girl, and see how they fit without having to undress. These garments appear superimposed on the person's image in real time. The fitting room also includes some costumes of animated and fictional characters.

The user can create the outfit they like the most and choose from a catalog with more than 250 garments from different fashion stores in the mall such as Mango, Hollister, Guess, Chicco, Double Agent, that Or that, H&M, Kaotiko, Lefties, Macson, Promod, Rip Curl, Celio or Salsa. A keyboard installed in each of the fitting rooms allows the user to send the photo with their look by email to their email account or share it with friends.

The Machinist

This action is part of the Unexpected Shopping campaign, that aims to provide customers with unique and unexpected experiences that go beyond the traditional concept of shopping. Like this, Throughout the year, La Maquinista will offer leisure activities for all audiences (Concerts, children's shows, Gastronomic Events, Etc) and the ability to enjoy exclusive brands and premium services in an attractive environment, Comfortable and playful.

La Maquinista is a shopping centre located in Barcelona's Sant Andreu district. Opened in June 2000 and expanded by 2010, It has an area of more than 90.000 m2, offering more than 235 Establishments between fashion stores, restoration, Leisure and other services, as well as 30.000 m2 of surface area for open spaces with avenues, Squares and porches.

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