El Corte Inglés and Daktronics extend Full HD Led display technology to the center of Malaga

Already converted into the largest Full HD Led advertising screen in Andalusia, El Corte Inglés de Málaga has on its main façade a display system of 140 square meters, powered by Daktronics, To show ads for stores in this mall, as well as messages promoting the tourist and cultural offer of this city (Around the 20% of the contents), according to the agreement made with the New Technologies area of the Malaga City Council.

The inauguration and switching on of the new LED screen, which, like the one installed a few months ago in Madrid's Plaza de Callao in Madrid, corresponds to the North American firm Daktronics, was hosted by the Malaga actor Antonio Banderas, accompanied by the mayor of this city, Francisco de la Torre, in the presence of more than eight hundred people who crowded the central Avenida de Andalucía.

After the countdown to activate the screen, chanted by both the audience and the international actor, The first images were dedicated to the history and evolution of the province, followed by a well-known guitar plucking that gave way to the video clip of the singer also from Malaga, Pablo Alborán, Recorded during a meeting with his followers in this mall.

In addition to broadcasting beauty content and advertisements, fashion, home, decoration, electronics, Etc. of the stores in this large shopping area and offer an innovative and attractive experience to its customers, The screen will show municipal information, cultural and leisure activities that may be useful and interesting for citizens and thousands of tourists who visit this city and its province to get to know its many museums, like Picasso's, another of his distinguished countrymen, or Carmen-Thyssen-Bornemisza; international events such as the Malaga Film Festival, Its cellars, beaches, Etc; as it is one of the key destinations for Spanish tourism.

This is corroborated by Iván del Río, Regional Manager of Daktronics Spain: "El Corte Inglés in Malaga offers one of the best possible locations, in one of the busiest cities in Southern Spain. The installation has gone smoothly thanks to the collaboration and partnership of the architecture teams, Telecor Integration & Installation. Antonio Banderas' contribution has been equally crucial and we are very proud of this new project.".

Commitment to DooH systems and dynamic advertising

Installed on the south façade of El Corte Inglés in Malaga, with a high incidence of sunlight and facing the sea, the LED display developed by Daktronics (of 9,88 meters high and 19,3 width, Constructed of aluminum and corrosion-resistant steel) It is prepared to withstand the Malaga weather without problems thanks to its 13HD pixel design and its single-point LED, to display images with high quality, sharpness, Contrast and luminosity.

Each LED panel is made up of 36×36 pixel modules (366,76×365.76mm), with individual pixel-level calibration and calibrated brightness of 6000 cd/m2 to adjust it in 256 Levels, with a contrast of 1200:1.

In addition, This large, high-resolution digital canvas offers a horizontal viewing angle of 160 degrees so that your images can be seen at a higher level. 100 meters away from the thousands of people who pass through this central space of the city of Malaga every day, with a refresh rate of 4.800 Hertz and Processing Capacity A 22 bits and 16 Bit Colors.

To do this, This outdoor display system has an automatic brightness adjustment by photocell and data reception is done through fiber optics. Daktronics LED system provides great durability (around 100.000 hours) and low power consumption, resulting in greater efficiency and lower CO2 emissions.

As with the screen installed on the façade of El Corte Inglés in Callao (of 194 square meters and pixel pitch of 10,16 Mm. Separation) -more information at Digital AV Magazine-, the installation and commissioning of the new Led visual platform in Malaga has had the participation of the company, as a technological partner of Telecor (technology company together with Investronics of this trade group).

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