A videomapping welcomed in Chile the new cars i3 and i8 of BMW

In its building in Santiago de Chile, BMW made the official launch of its new models i3 and i8. An event that was marked by the projection of a videomapping, which was made on the vehicles themselves and for which six DHD800 projectors and Christie's Spyder X20 video processor were used.

The Chilean audiovisual engineering company Projection of Ideas (pi) made a projection mapping on two cars for the official launch in Chile of the new BMW i3 and i8 models. Six projectors of 1DLP technology of Christie and the Christie Spyder X20 video processor brought the vehicles to life in an experience full of movement and visual effects.

In the facilities of its new corporate building in Santiago de Chile, BMW made the official launch of its i3 models (Electric Citycar) and i8 (first plug-in hybrid sports car), the same ones that mark the birth of the new sub-brand “I”, which encompasses the development of electric and plug-in hybrid vehicles, sustainable and with a premium finish. It was a private event, where BMW invited its suppliers and closest customers, in total some 100 people.

The producer Altavision, responsible for the event, he took the customer a proposal to map on the cars themselves, whose concept started from highlighting the design of the vehicles and emphasizing their new technology. For this purpose, it turned to IP, an audiovisual company based in Santiago de Chile that carries more than 10 years making the most spectacular maps and monumental projections in the country.

PI did a meticulous pre-production work that included studying the architecture of the place and the visual angle of the spectators, focusing on the shooting position of each projector. The projection was made on the two vehicles and on the background of them, occupying a surface of 9,15 meters long by 3 high. Some projectors were placed on the roof and others were arranged frontally, all of them installed in truss.

The audiovisual content projected on the vehicles was developed by PI and consisted mainly of abstract elements that allowed to highlight the design line of the cars. In turn, on the background were projected settings, videos and information of the new cars. The videomapping lasted approximately four minutes and was repeated several times throughout the day. The resolution was 1920 x1080p and the aspect ratio of 16:9.

The projectors used were the Christie , that belong to Christie's line of 1DLP technology projectors and that are ideal for fixed installations and live events. With HD 1920 resolution×1080 and 8000 ANSI lumens, the optics used were 1.2-1.8:1.

"Among the functions of the DHD800 highlights the use of lens shift, blending and zooming that make it possible for us to make adjustments more accurately, something that is fundamental to our demands for high quality in our projects. Its weight and size are very friendly, which is ideal for projecting in complex places", explains Marco Gajardo, CTO of Projection of Ideas.

To launch the contents two mamboPlayer were used, the media server developed by the software engineering department of Projection of Ideas. A Christie Spyder X20 video processor was also used for signal distribution and incorporating a CCTV.

"The Spyder X20 offers us great versatility and provides us with many possibilities to give dynamism to our projections, with very interesting features such as PIPs and key frame effects. It also allows you to mix a large number of fonts in multiple windows and edges with great ease", points Gajardo.

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