Milan Expo showcases the supermarket of the future: digital, Interactive and connected

With the slogan 'Feed the planet. Energy for life', Milan Expo 2015 sample up to 31 October What Could Be the Market of the Future, with the construction of a real prototype in which digital screens, Robots and interactivity to know all the data of the food chosen by the user are the protagonists.

The Pavilion of the Future of Food, which can be visited until next 31 at the Milan International Exposition, dedicated to food, It houses a futuristic supermarket with some 1.500 products created by the Italian chain Coop in collaboration with the MIT Senseable City Lab of Boston and the Carlo Ratti studio, MIT professor.

In the 2.500 square meters of surface area of this supermarket of the future, digital and interactive displays in different formats and configurations, together with several state-of-the-art robots equipped with seven independent joints are the technological heart of this project, structured into five product chains: Milk and milk products, fruit, Vegetables and wine.

With just a wave of the hand when picking up the chosen product, visitors get detailed information about it on a digital screen, From its origin, Nutritional Composition, elaboration, properties, allergens, environmental impact, and even related recipes.

As Marco Pedroni explains, president of the Coop Italia channel speaking to Euronews, "This experiment works. Here we also sell the products, So it could work in a normal supermarket. We would like to test this system for six more months to study all the details and then decide if we can apply it in our company. But I believe that in the future this will exist. It's not just about technology. It is about turning consumption into something more social, more responsible and, above all, more sustainable".

The integration of robots in this futuristic installation is not "to replace humans," Pedroni points out, but they help customers choose products and ensure the supply of some sections. Supermarkets evolve in this way thanks to new technologies, becoming places where customers can, in the not-so-distant future, find all the necessary information about the product they have chosen".

The aim of the programme is to show the practical and real application of new integrated and connected technologies to facilitate the consumer's shopping experience, informing them of all the content of the chosen product and making them participate in its use in a more responsible way.

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