Marco Brambilla's innovative video kinetic sculpture inspired by Samsung Galaxy S6

Artist Marco Brambilla unveils his new video sculpture in a high-impact online experience, called 'Constellation' ('Constellation'), which is part of the 'Next is Now' campaign created for the launch of Samsung Galaxy S6.

The multinational Samsung has commissioned the well-known artist of video installations Marco Brambilla the creation of an innovative kinetic video sculpture inspired by the iconic design of Samsung Galaxy S6 edge. The result has been the work 'Constellation', which was shown for a day at an installation in Barcelona and which was presented to the general public last 11 May.

This visual artwork offers a final online experience that allows users to connect with it., explore its curves and expand the details to see each and every angle of the mesmerizing structure devised by Brambilla.

As this innovative Italian artist explains, "My design was inspired by the shape of the Samsung Galaxy S6 edge and Fibonacci patterns – an infinite succession of numbers.- that can be found in nature. The 'portrait' of the phone, computer-generated, It is arranged in a geometric pattern of mirrors that forms a spherical kinetic sculpture, paying homage to the predecessors of Op-Art (optical art)"

'Constellation' is displayed on multiple projection screens, including a central sphere of 1,6 meters and three additional screens.

The centerpiece acts both as a video installation and as an interactive experience., combining the physical and virtual worlds in a single multidimensional installation that is composed of multiple elements.

This staging is part of the 'Next is Now' campaign, with which Samsung Galaxy S6 is traveling the world with a cutting-edge product demonstration that includes three 'Now Moments', with iconic and influential people who are pushing the boundaries of innovation in their respective fields. Available in the following link (See also attached video), Users can share their experiences with the hashtag #NextIsNow.

Marco Mambrilla makes technological and graphic innovations, Creating multidimensional experiences on the screen in each of your projects. He has pioneered the use of 3D technology in video art with his trilogy 'Megaplex', as well as with the composition 'Lidar' for a public art installation in New York. recently, Brambilla has collaborated with NASA and Times Square Arts to create Apollo XVIII, an elaborate computer simulation of the Apollo launch, which was shown in 54 screens installed in Times Square.

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