La pantalla curva de Stansted es la primera de este tipo que se instala en un aeropuerto del Reino Unido
A curved NanoLumens screen has been installed at London's Stansted Airport 12 meters that serves to inform travelers about the status of flights and as support for advertising content.
Stansted Airport in London has expanded the communication capabilities with travelers thanks to the installation of a curved screen of 12 metre, display equipment that has been built with NanoLumens and that serves to inform about the services of the airport and the status of the flights. likewise, It is also used as an alternative income channel to sell advertising space.
According to David DaCosta, managing director of NanoLumens EMEA, "Airports are an ideal environment to offer advertising messages as they can reach tens of thousands of people every day.. By using our technology, Stansted Airport is making it easier for users to find their flight information, In addition to providing an advertising platform that cannot be missed. The curvature of the screen attracts the eyes of travelers since they are not usually accustomed to seeing such a large visual support, much less one that curves along a wall".
The company Adxba has been responsible for the design and installation of the curved screen of NanoLumens. likewise, It has also been responsible for developing a custom application that allows the visualization and control of both flight information and advertising content. To achieve a fully integrated solution, he worked closely with Stansted's IT Department and advertising agency. Eye Airports.
Eye Airports plans to make an advertising investment of eight million pounds at Gatwick airports, Manchester, Stansted, Bristol and Newcastle.
A project that aims to offer bold digital opportunities for advertisers and is considered the largest investment made in advertising during this decade in the airport environment of the United Kingdom. This agency has stated that Stansted's visual solution is a very effective dynamic advertising support for this type of facilities since it has a great reach and is able to capture the attention of the traveler..
Stansted is the fastest growing airport in the country, serving more than 20 million passengers per year. The brightness and large size of the curved screen of NanoLumens allows travelers to quickly find flight information, as well as for advertisers to have a truly captivating medium to show their messages.
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• section: Case studies, control, Digital signage, display, Dynamic advertising