Dior Eyes, el nuevo casco de realidad virtual que marca tendencia en el entorno de la moda

From June, Dior will allow its customers to immerse themselves in the world of fashion catwalks with the new virtual reality headset that it has developed together with DigitasLBi Labs France. Glasses that combine high definition images and 360º recorded sound with a high-density screen 515 PPP.

The creative and innovative spirit of the French luxury brand Dior has once again been felt with the latest development that has been unveiled and that is part of the world of virtual reality.

In collaboration with the online marketing company DigitasLBi Labs France, belonging to Publicis Groupe, created Dior Eyes, a virtual reality headset that combines high-definition images and 360º recorded sound.

An immersive experience that immerses Dior customers backstage at a fashion show, making them feel like they are really there. They can be tested at select Dior outlets around the world from next June 2015.

Dior Eyes are presented as a virtual reality headset one hundred percent in 3D that incorporate a high-density screen (515 PPP) with 2K image resolution (with hardly any pixelated) with a field of view (FOV) close to 100%.

This is complemented by a holophonic sound, recorded live in 360º thanks to a binaural microphone that recreates the sensation of the surround sound that follows the movements of the user.

In this technological equipment that has lasted three months, DigitasLBi Labs France has participated in the whole process, from its conception and modeling to the realization of the final project. A development that marks a new era in the relations between Dior and its customers, a new way to share branded content and retail experience.

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