Clear Channel shows its commitment to DooH advertising on PlayOn 2015

The company has gathered in Barcelona a hundred advertising and communication professionals to learn about the latest trends in the advertiser-consumer relationship, With digital signage as a reference.

The foreign advertising specialist Clear Channel Australia, subsidiary of Clear Channel International (ITC) has gathered at your PlayOn event 2015, organized at Casa Llotja de Mar in Barcelona, to a hundred advertisers, Media and creative agencies to know the latest trends in this sector through the analysis of the different advertising campaigns that have been carried out since last year with the aim of disseminating the new possibilities of the external environment to connect brands with consumers through digital signage systems and digital signage or mobile phone.

Keith Nilsen, international head of digital and creative at Clear Channel, He underlined the "unstoppable growth of digital and mobile advertising"., and how interactivity helps brands connect more closely and efficiently with consumers.", as well as the possibilities that digital outdoor advertising offers advertisers to "follow more closely the trends of consumption and, with it, to enable businesses to establish continuous and regular relationships with consumers".

For its part, Ana Molinero, Product Manager and Innovation of Clear Channel, presented the latest Clear Channel campaigns made through the Connect platform, Developed by the company a year ago (more details on Digital AV Magazine) to connect consumers and advertisers between online and offline environments.

"For us," said Molinero, ", The formula for success in digital signage campaigns is the sum of three concepts: creativity, Engagement and innovation. Creativity, to maximize the potential of the medium in an original way; engagement, to connect with the consumer and provoke brand experiences, and innovation, to make differentiating approaches".

In his presentation, the commercial and marketing director of Clear Channel, Eduardo Ballesteros, He reminded attendees that "from our company we have been betting on digital signage for years. We currently have screens in twenty-three countries, in places as emblematic as Times Square (New York), Piccadilly Circus (London) and La Defense (Paris). In January of this year we installed the largest Led screen in the world in New York, what you have 2.300 m2, occupying eight floors of the building where it is located. In Spain, and specifically in Barcelona, we highlight as a novelty the digital supports of Port Vell, tourist port of reference in Europe, and therefore, strategic communication point for advertisers and media agencies".

Ballesteros concluded that "we are delighted with the magnificent response of the market to our PlayOn meetings that we have been holding every year in Madrid and Barcelona, as it demonstrates the interest aroused by digital technology among the players in the sector and the evolution that the external environment is experiencing from an innovative and technological point of view, with Clear Channel at the forefront of that change".

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