DynamicsDS: an analysis forum, innovation and experiences around digital signage

PosterDigital, with the participation of IAB Spain, has celebrated the first edition of #DinámicaDS, A discussion environment, Analysis and innovation of the digital signage sector and the digitization of the point of sale, which from September will be held monthly.

More than thirty professionals related to development, Integration and technical and commercial application of digital signage solutions and circuits have attended the first forum of #DinámicaDS, convened by PosterDigital, Business area of Software Solutions for the Management of Content and Digital Signage Screens of the Company Technology, in which IAB Spain has also participated.

This observatory is the first of its kind to be established in Spain with the aim of being a forum for debate and open analysis to combine experiences and dynamics of innovation around digital signage and modernization at the point of sale, which from September will be held every month.

In this first meeting, recently held at the Tecnilógica offices in Madrid, Mauro Fuentes participated, director of Social@Ogilvy, and Alberto García, Digital Strategy Director en Postercope and CIO en PS Live.

Fuentes spoke about the personalization of content through greater knowledge of users, thanks to the interaction with them, and pointed out current affairs and geolocation as the two fundamental factors to personalize content. "It is essential to break the gap between marketing and IT within the company for digital creativity to work", Stressed.

For its part, Alberto García explained the need to add value in content as a key to influencing a purchase decision. The same, He insisted that we should not disdain the non-virtual world since, In its view,, It will not disappear because it is the space in which users still live experiences.

During this first #DinámicaDS around the modernization of the experience at the point of sale, a round table was also held open to the participation of attendees, among which were professionals from companies such as PlaytheNet, Cemusa, Clear Channel or LG.

This initiative will have its next call next 17 September, This time around digital signage and its use in outdoor advertising, and will have the vision of companies such as ClearChannel and Callao City Lights.

According to Tecnilógica DS, in 2015 The Spanish digital signage market will grow around a 50% in number of projects compared to the previous year, and more of the 65% of companies with DS projects underway will see increased demand for new solutions or expand existing ones (Screens, Software & Content). Retail and Horeca are, As they point out from this company, The most active sectors in the deployment of digital signage solutions, which directly impact the volume of sales in a percentage ranging from 20 and a 35%, depending on the type of products or services.

Other articles on DinamicaDS, IAB Spain, Ogilvy, Postercope, PosterDigital, Tecnilogica