Vitelsa: spectacular lighting of the World Basketball Championship venues

As official sponsor, Endesa trusted Vitelsa for the spectacular lighting project for buildings and unique places in the host cities during the last World Basketball Championship, under the motto 'Endesa lights up the World Cup'.

The XVII edition of the World Basketball Championship held in Spain, organized by the International Basketball Federation (FIBA), the Spanish Basketball Federation (FEB), and the organizing committee of this macro sporting event had the participation of twenty-four countries in a competition held in six official venues: Bilbao, Granada, Gran Canaria and Seville in the first phase, and Barcelona and Madrid for the final matches.

Endesa, as official sponsor of the Spanish Basketball Federation and the Basketball World Cup 2014, prepared a series of unique communication actions during the tournament in order to promote it, motivate fans and reinforce your brand image.

Under the motto 'Endesa lights up the World Cup', the company trusted Vitelsa for the spectacular lighting of various unique buildings located in the six host cities of the tournament.

Emblematic places and buildings of Granada, Bilbao, Seville and Las Palmas de Gran Canaria (venues for the first phase of the tournament) They illuminated simultaneously at 22 hours with a spectacular play of light and sound supplied and configured by Vitelsa.

The trigger for the lighting was the 'First basket' made by some children in the giant hoop placed at the Mirador de San Nicolás (Granada), within the event organized by the FEB and Endesa to inaugurate the tournament. The basket triggered the spectacular projection on the Alhambra hill with the name of the twenty-four teams that competed in the Basketball World Cup last year..

for eight days, the Stone Bridge over the Genil River in Granada, the Walls of the Reales Alcázares of Seville, The Arriaga Theater in Bilbao and the Alfredo Kraus Auditorium in Las Palmas de Gran Canaria enjoyed an innovative light and sound show daily.

With a design adapted to the particularities of each of the buildings, They were illuminated with high-luminosity, low-consumption LED projectors., bathing its facades with Endesa's corporate blue color.

For the dynamic projection of messages and light graphics on these emblematic buildings, moving heads were used that support the projection of high-resolution video gobos., controlled from lighting tables in which Vitelsa engineers programmed the specific lighting show designed for each headquarters, with a theme related to the tournament, sports aspects and corporate messages, designed specifically for this action.

In a second phase, coinciding with the start of the final rounds of the championship, the headquarters of the Madrid City Council in the Cibeles Palace (just as he collected Digital AV Magazine) and that of the MNAC (National Museum of Art of Catalonia) in Barcelona they also had spectacular night lighting, with specific shows that were repeated daily until the end of the tournament.

As they point out from Vitelsa, “The implementation of this project has been an operational challenge for our technical team, since the outdoor assemblies were carried out with little notice, in a very short time and in high traffic and restricted access environments, sometimes with limited access to special hours”.