Platja d'Aro promotes the commercial activity of the area with a large curved Led screen

The curved Led screen of 30 square meters that Akelarre Media has installed in the coastal area of Platja d'Aro offers a dynamic outdoor advertising support affordable for all types of companies.

Platja d'Aro, one of the most attractive points of the Costa Brava, has Led support for digital signage that has been presented as an innovative dynamizer of commercial activity in the area.

This project, carried out by the advertising company DooH Akelarre Media, It has dimensions of 30 square meters and offers a resolution of 1200×256 Pixels, reaching a total of 307.200 Pixels, in a proportion of 5:1. This curved screen uses SMD technology and is characterized by its stability, reminiscent of New York City's Times Square screens.

"The objective of this screen is that any brand, no matter how small, has at its disposal a channel to impact its potential customers., which until now could only be accessed by large brands with sufficient economic capacity to invest large sums in advertising",comments Nuri García, Commercial Director of Akelarre Media.

The main reason to install this large screen in Platja D'Aro (Gerona) It has been the more than one million visits that the population of this coastal town receives every year. Visitors are seduced by a wide range of shopping and leisure activities that make it one of the most attractive areas for shopping..

Another reason that has driven this advertising project is the upward trend that outdoor digital advertising is having.. According to the latest results published by the General Media Study (EGM), Outdoor support is the second medium with the highest penetration and coverage among the population over 14 years, behind television and surpassing the Internet.

According to industry experts, The advantages of this type of advertising are that the ads, being dynamic, have a much greater impact than static and that the investment for advertisers is much lower than other media.

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