Prodigies, the association to promote and give voice to digital production in Spanish

Mediapro production companies, Endemol Beyond, Multiplatform Content (MPC) and El Cañonazo (Transmedia) have announced the start of the activities of the Association of Digital Production in Spanish (Prodigies) with the aim of "protecting and developing the interests of all agents in the sector".

Digital audiovisual production has joined forces to promote the digital and multiplatform content production industry, as well as its international projection with the creation of Prodiges, the Spanish Digital Production Association, Constituted at the moment by four producers: Mediapro, Endemol Beyond, Multiplatform Content (MPC) and The Cannon Shot (Transmedia), that invite all the agents of the sector to join it.

After two years of work, Prodiges has officially presented itself to the media to, As pointed out by its president and one of its founders, Juan Riva, of the production company MPC, "Promote both small companies or individuals who want to produce content and large production companies and start relationships; with the Ministries of Industry and Culture".

This sectoral initiative arises "from the high potential of the digital content and multiplatform market, where brands today have become true producers", has underlined Ignacio Arrola, of the founding producer Mediapro.

In this sense, Content-based advertising (branded content), will be one of the elements that Prodiges will also promote, with agreements with companies Google and Youtube, among others. As Juan Riva points out, "This association arises with the vocation of satisfying the changes in the consumption habits of the audience that, As the reports show, They are increasingly interested in new consumer platforms, where content is more dynamic and interactive and where brands play a key role".

Internationalization is another of the main axes of this association, as assured by the representative of El Cañonazo, Roger Casas-Alatriste: "The main objective we set ourselves with Prodiges is to boost the growth of the sector inside and outside our borders., activating marketing and internationalization mechanisms similar to those enjoyed by the film industry today".

For Felipe Jimenez-Luna, of the production company Endemol Beyond, "With the Internet we are experiencing changes in the visual industry that are modifying the needs of production companies, So the goal is to speak with a common voice to the players in this market.".

Prodiges' short-term forecasts are to end the year with a hundred or more associates., While its founders emphasize that any producer, regardless of nationality and size, You can also be part of it. Associates will pay a fee of 90 euros per month and will have legal advice and other services.

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