Social Smart Place, interactive 'social signage' solution marketed by Caverin Solutions

With a three-year agreement for exclusive marketing in the Spanish market, Caverin Solutions offers with Social Smart Place a new growth niche for av integrators and distributors, that turns any screen into an interactive window in which users can integrate social media content in real time.

The Spanish specialist in the development and distribution of AV solutions and energy efficiency Caverin Solutions has presented in collaboration with Smartapper, company that promotes national startups and high-innovation products, the Social Smart Place solution, developed by an innovative Los Angeles company, that turns any screen into a window where you integrate social media content in real time for interaction with the public, as well as own content and other information.

As Jaime Villanueva explains, CEO of Caverin Solutions, "this is not a digital signage solution to the use of, because it sits at a step below in terms of functionalities, while covering a niche market that is free to give a more social dimension, interactive and, above all, two-way that marks a before and after in point-of-sale communication".

Social Smart Place turns any screen in an establishment into an interactive board that displays in real time, messages, the images and recommendations that customers share through social media, along with its own content and news platforms, RSS feeds, Etc, that can be integrated with other existing digital signage or digital signage solutions.

"Content management and creation is one of the elements that many SMEs are not prepared to do. This solution we've brought from across the Atlantic allows restaurants, hotels or event companies have their own TV channel that users present at the establishment feed back to their content on social networks and interact in real time".

specifically, the point of sale becomes a new interactive space that allows you to connect with the public directly and socially through your social media profiles, creating a new platform that responds effectively to the specific needs of each customer.

Two-way marketing

For Jesus Gorgoso, smartapper's manager (in the attached image), "a 82% Spanish people share images and emotions through social media, but only one 10% shares content when it's in some establishment 'because they don't see it' and digital advertising has become something static and boring that's part of the furniture. Social Smart Place, humanizes the point of sale and encourages interaction, by unsying the digital world and social media (in establishments to generate a linkage and dialogue with customers who take the lead and also feed their own marketing channel".

Social Smart Place thus becomes a two-way marketing channel where you can live one-to-one communication between the brand and its customers, increasing visibility, increasing sales, improving the customer experience and offering real-time quantitative feedback. Its effectiveness lies precisely in how the user self-fidelizes by interacting with the screen and creates its own channel of communication with the brand and establishment.

This solution, that have already successfully applied some restaurants in Madrid, like Paneka, Ramesses or The Apartment (chosen venue for presentation to the media) "has the advantage of its simplicity of installation and easy use: works with a small device (EDU) connected to the internet and HDMI input on any screen," explains Jorge Hurtado, Chief Marketing Officer of Caverin Solutions-. The system is in the cloud and all content is managed from any device with Internet access".

The owner can set filters, integrate your own content and promotions and manage time, scheduling it for days, hours of more influx or events, Etc. combined with the content that integrates customers in real time, generating so-called 'social signage'.

Oriented to the catering market, hotels and advertising agencies and events, Hurtado showed some examples of the practical Social Smart Place app, like the case of Madrid's Paneka restaurant, who synchronized his social networks with two screens with this technology.

"The screens were located in the central area of the restaurant and the other in the sports club," Hurtado explained., which fostered an interaction of its own in each environment through the publications of its customers. After ninety days, the restaurant managed to double its twitter followers and significantly increase its fans on Facebook".

Social Smart Place also helped spread the 'Road and Blanket' initiative in the fight against breast cancer, along with singer Malú. Attendees interacted through their networks with the screens installed for this event, getting more than four hundred mentions on the networks for an hour and placing themselves in the fifth position of Trending Topic.

As Jaime Villanueva points out, "there is a great business opportunity and growth for the AV distribution and integration channel, as it is an economical and simple solution that complements other digital signage actions. The customer pays for the equipment and a monthly amount for the content management server and the channels it puts in".

Caverin Solutions will exclusively market this solution in the Spanish market for three years, according to the signed contract, and plans to market around a thousand systems in the first year.

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