A Mexican DIY chain uses Navori QL for its digital signage network
Navori's QL Professional platform is responsible for the management and distribution of content of the digital signage network that the DIY company The Home Depot Mexico has installed in its 115 shops.
The Home Depot Mexico is a chain of stores dedicated to DIY that is using digital media to strengthen its brand image and encourage the public to carry out different projects at home themselves..
To support this initiative, he decided to install a digital signage network with the company Megapantallas de México (Mdm) that recommended using the QL Professional platform of Navori to manage the infrastructure.
The solution provided by MDM includes, in addition to Navori software, Android OS players and digital displays. In addition, provided technical support and training, so that the employees of The Home Depot Mexico could create, program and manage the contents that are distributed through the digital signage network.
QL Professional's cloud-based design reduces operational costs and eliminates customer system management, "helping to take the burden off managing customers' systems so they can focus on creating and managing network content”, clarifies Gerardo Ylizaliturri, MDM CEO.
In addition to being a means to promote brand image and encourage customers to perform DIY work at home, this digital signage network is also used for the promotion of products, especially seasonal merchandise, for sale in the 115 stores it has spread throughout America.
Navori's software has also contributed to meeting one of the main challenges facing MDM., time. “The most pressing concern was rapid deployment., as the digital signage network needed to be fully installed, commissioning and operation throughout the country in a very short period of time. In addition, the system had to play high-quality video and audio, without interfering with the Internet connections of the stores", comments Ylizaliturri.
The deployment included delivery of video screens of 42 inch and Android media players to every store. in 20 days, MDM was able to mount the screens, configure QL software, activate media players and deploy all systems through the 115 shops.
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• section: Case studies, control, Digital signage, display, Signal distribution