Eroski optimises customer service in its hypermarkets with Wavetec's queue management

The centre that Eroski has in Castro Urdiales has renewed the queue system with the Wavetec solution that is supported by a digital signage platform. It allows companies to connect and interact with their customers through a network of digital screens and centralized content management.

The Eroski Group, Spanish cooperative distribution company founded in the Basque Country in 1969, which has more than 38.000 workers distributed in more than 2.000 establishments of different brands, is undergoing a corporate transformation process aimed at providing a better customer experience.

As part of this initiative, it has renewed the queue management system at the Castro Urdiales hypermarket (Cantabria – Spain), Installing the Queue Management Solution Wavetec.

Eroski's decision to invest in a solution for managing the flow of customers at its centre in Castro Urdiales, was motivated by the need to renew the current system of queues that was costly, and did not have an adequate technical service that offered support in a timely manner.

With Wavetec's queue management system, he has managed to improve the service of customers who come to the hypermarket in search of fresh products, in the butcher's sections, Fish and delicatessen.

This solution optimizes the experience of the service provided, thanks to the incorporation of a digital signage platform that allows you to connect with and interact with customers, keeping them entertained, informed and involved with the brand, through a network of digital screens and centralized content management.

Wavetec's Queue Management Solution Aims to Eliminate Physical Queues. When the customer arrives at the service area, they enter a virtual queue taking a ticket.

Waiting to be seen, It is entertaining and informed through digital signage solutions and screens with promotional messages and queue status information. Once attended, The customer has the option to offer their opinion through the feedback units, while managers can access real-time business intelligence reports and dashboards through a centralized reporting system.

For its part, The interactive kiosks designed by Wavetec have a touch screen for data entry, On-screen keyboard and dual printer for obtaining tickets.

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