Samsung deploys in IFA 2015 your IoT strategy with solutions and collaborations

New products, partnerships with companies and solutions for the Internet of Things (Internet of Things – IoT) focused on people make up the company's proposal at the event that takes place in Berlin.

"For Samsung, the IFA edition 2015 revolves around IoT. We are confident that it will revolutionize the world of consumer electronics and this is our opportunity for you to know how far we have come in just one year.", this is how W.P explained. Hong, Marketing Director of the multinational, The strategy, a new range of connected devices and IoT services at the press conference held at this event.

Samsung's latest contributions to the growing IoT ecosystem are based on the company's philosophy: Openness and collaboration between companies with a strong human focus. "Every year we sell more than three hundred million products to European consumers who, today, are used at home and increasingly at work, by 85 millions of Europeans, Hong stressed.. No organization is better able to ensure that the latest industrial revolution is not driven by technology., but by people's expectations. We believe in an IoT that is 'in tune with life', an IoT for all users".

Powerful, easy-to-use devices

Among other novelties, Samsung SmartThings has launched a new line of IoT devices more powerful and easy to use. Alex Hawkinson, its founder and CEO, has pointed out that for IoT to succeed, los dispositivos deben ser extremadamente fáciles de usar, además de ofrecer a los consumidores la posibilidad de personalizar y acceder sin problemas a las herramientas cuando están lejos de casa.

El nuevo Samsung SmartThings Hub, disponible en Europa en 2016, tiene un procesador más potente para la monitorización de vídeo e incluye una copia de seguridad de batería que dura hasta diez horas en caso de corte de energía. Manteniendo el equilibrio entre privacidad y seguridad, permite acceder a los usuarios a un livestream en cualquier momento, aunque únicamente graba vídeo cuando ocurre un acontecimiento inesperado (cuando se detecta movimiento).

In addition, SmartThings está introduciendo una nueva solución denominada Smart Home Monitor, offering unified intrusion access and control, smoke, fire, Leaks and floods, as well as other common household problems by sending real-time notifications and video clips from multiple cameras through the SmartThings app.

Growing UHD ecosystem

Samsung has committed to expanding the UHD ecosystem and has announced partnerships with Netflix, Amazon, Wuaki, Chili, Strefa VoD, Videoland, Videoload, TVN and Viaplay, as well as with regional outreach partners across Europe, including Canal Plus and HD for the creation and delivery of UHD content globally.

The company has also partnered with Gamefly to market Gamefly Streaming., An online subscription service that brings the world's most popular video games to homes without the need for physical cables or discs, available directly on Samsung Smart TVs.

Enhanced visual experience

In this sense, Samsung officials have stressed that their main commitment is to provide users with televisions that incorporate the latest in terms of visual experience, as SUHD, capable of displaying high dynamic range images (Hdr) that offer greater contrast and brighter colors, as well as sharper shadows with more detail.

These TVs are the first to incorporate the new HDMI specification 2.0, enables transmission of HDR metadata through supported external HDR sources. This firmware update has been set to expand the spectrum of HDR content available to consumers, as well as to establish a common standard for the entire television and entertainment industry.

Users can also enjoy this picture quality on the range of curved TVs, with twelve models of SUHD TVs (all curved except one), whose size ranges from 48 at 105 Inch.

Automotive collaborations

Another strategic sector for the company is the automotive industry, in which it is working hand in hand with the main car manufacturers to develop innovative projects. An example of this is that Samsung SmartThings will be integrated very soon in BMW models allowing users to check the technical status of their car and even lock and unlock it remotely..

The company has also announced details of its collaboration with Volkswagen., that will offer drivers an excellent connection experience through the Car Mode system for Galaxy, an application (controlled both by touch and voice via S-Voice) that adds value to the driving experience driven by the MirrorLinkTM connectivity standard.

This collaboration also integrates the Volkswagen App for wearables, to be launched in Europe next month, que se conecta a través del nuevo Samsung Gear S2 con una gama de vehículos de la firma alemana para proporcionar el control del vehículo desde la propia muñeca del usuario.

Por otra parte y en el ámbito de electrodomésticos, la multinacional ha presentado su lavadora inteligente y conectada WW8500 AddWash.

Other articles on IFA2015, Samsung