Neo Advertising creates a digital signage channel for Seguros santalucía

Comunicación digital basada en conocimiento de marca, mensajes corporativos y publicitarios de los servicios que ofrece esta compañía de seguros componen el canal de digital signage creado por Neo Advertising para la sede de santalucía en Madrid.

La oficina central de Seguros santalucía en Madrid, ubicada en la Plaza de España, ha puesto en marcha una nueva estrategia de contenidos, basada en un proyecto de comunicación digital con soluciones de digital signage para reforzar su marca y ofrecer mensajes corporativos y publicitarios de sus servicios, teniendo en cuenta la audiencia y el momento de emisión.

Neo Advertising It has been the company responsible for creating a digital signage channel for Santalucía with the aim of interacting with its customers and employees, as well as connecting with a younger audience to offer their services, with engaging digital content, dynamic ones that integrate into social networks like Facebook.

For this project have been installed three large format Led panels (from 1,53×3,07M. apiece), with Appspace software culm and applications to integrate Facebook content, to which a webcam will be added shortly.

The digital signage channel of the Madrid headquarters of santalucía combines corporate and advertising messages, as well as campaigns through content designed to measure by the Neo Studio team, In addition to showing interactions on social networks.

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