The Inspirational Festival '15 returns to its essence: innovation in digital communication

The association of advertising and digital communication in Spain, IAB Spain, has presented the IX edition of Inspirational, that will take place in the 18 to the 19 next November in Madrid, with innovation in digital communication as the central axis of the contents and conferences of the speakers and new categories in their awards.

Promote innovation in digital communication in all its areas (communication, product and service design, branded content, Mobile, Iot,...) will focus the celebration of Inspirational 2015, Festival dedicated to this market organized annually by IAB Spain, that will take place next 18 and 19 November at the Círculo de Bellas Artes in Madrid.

As explained a few months ago by the director of Inspirational, Fernando Lazaro (more information at Digital AV Magazine), “en esta edición devolvemos el festival a la esencia por la que nació y se creó: innovation in digital communication, lo que llevará a cambiar ponentes, contenidos y categorías, con el objetivo de convertirlo en una referencia de aprendizaje para todos los actores del sector”

En las dos jornadas de ponencias, la edición de este año contará con profesionales como Peter Lund (AKQA); Mosiri Cabezas (Telephone); Juho Parviainen, (Ideo Londres); Manuel Moreno García (eSports), Irene Pereyra y Antón Repponen (Designers), Gian Fulgoni (comScore) y Edu Pou (The Barbarian Group).

Además de los contenidos que ofrecerán estos expertos y en los seminarios, el festival mantiene también este año los concursos de Start-ups y Jóvenes Talentos. El primero ofrece una oportunidad a las empresas ganadoras, after being chosen by a jury made up of entrepreneurs, to present their projects to attendees, while young people from universities and schools in Spain will compete before and during the festival to be the most talented creative duo for the jury and achieve paid internships for a year in some of the most important Spanish digital agencies.

The deadline to submit campaigns and projects to the Inspirational'15 Awards is now open and will end next 31 October 2015. In addition, This year there are two new categories, as the creation of the new section 'Tech & Innovation', Formed in turn by several subcategories such as web sites, Connected devices and data science, among others.

To it is added the special category that recognizes the 'Effectiveness in digital communication', yes as updating some subcategories within Social Media, as best use of real time and best use of influence and prescription.

The Inspirational Committee 2015 is formed by Fernando Lázaro, festival director and managing partner of BtoB; Alfonso Gonzalez, Director of Strategic Planning at Arena; Eloísa Ochoa, head of digital at Mahou-San Miguel; Gonzalo Casas, advertising director en Unidad Editorial; Wences Sanz, business developper at Fjord, and Pancho Cassis, executive creative director at Lola Madrid.

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