Ingram Micro shows in its Symposium 2015 and ante 2.500 assistants how a wholesaler reinvents itself

With a single strategic vision: to add value to the channel and differentiate itself in an increasingly competitive market, Ingram Micro has celebrated the fourteenth edition of its Symposium with a clear message for its business partners and to the 2.500 Attendees who have attended the event based on the reinvention of distribution.

The Symposium 2015, the fourteenth that the wholesaler Ingram Micro Organize around your partners, It marks a before and after in the strategy of the company that has as a common denominator a word: Reinventing, and an end: Adding value to the distribution business.

This has been made clear by his management team to the 2.500 attendees who, for the fifth time, have come to the Dome of the Arenas of Barcelona to the reference event of the company, and before the media. "The wholesaler faces new challenges in an increasingly competitive market: what to offer to the channel and how to add value, said Jaume Soler, CEO of the Iberian subsidiary of Ingran Micro-. We have gone one step further and strengthened the core business with a single vision, reinventing the distribution market with a corporate strategy and a large investment to provide the best possible service".

specifically, The wholesaler's strategy is structured in three new business lines. One of them focuses on commerce and fullfilment solutions, with the aim of providing services, both from own and third-party logistics warehouses, to standardize and improve the process of companies that need a robust platform for the delivery of their products. "It is an additional business for the customer to approach not only as a supplier of products., but of services", Soler points out.

In this environment is framed the purchase by Ingram Micro of the Dutch specialist of electronic commerce and payment services Docdata, which will be responsible for speeding up the process in the European market.

Another strategic axis is the cloud environment, with a market place "fully operational with a real and palpable solution with Microsoft, "which will be expanded in 2016 with the incorporation of other solutions and will also allow payment through the usual ways and not only by credit card as before", explained Jordi Muñoz, Director of the Value Division.

Mobility and lifecycle services mark Ingram Micro's third strategic commitment to offer two types of services: One of product regeneration (from training courses, Etc) to update them and put them back on the market, and another of after-sales services in which the procedures and procedures of return with the final customer will be managed and will be used as a repair center for manufacturers such as Samsung, Apple and HP. In this environment is also framed the purchase of the company Anovo.

Double-digit growth...

"... And the first of those digits is not a one.", as Soler clarified when giving some outline, that does not figures, of the results of the Iberian subsidiary in the current year. "We will grow again in double digits and we want to be very productive in volume., A market that represents the 70% of invoicing, with highly automated processes and investment in resources to enter different market niches", said the head of the Volume Business division, David Belenguer.

With the same expectations, the director of the Value division, Jordi Muñoz, announced the integration of Advanced Solutions business areas into a single organization (data center/IT), Digital Signage, DC/POS and the recently created Physical Security (more information at Digital Security Magazine), under your responsibility. "It is not just a transactional model," he clarified., but joint development of value solutions with synergies between these four areas of high growth, which will be joined by another upcoming creation of unified communications and collaboration".

To this end, a professional services platform is being launched to "address complete projects of the different business areas", with a European approach with manufacturers and incorporating their own technical resources", adds Muñoz.

Regarding the area of mobility, now under the direction of newly incorporated Ingram Micro Leandro Pérez-Cossio, The objective is "to position the company as a major player in the mobile telephony market., with great opportunities for the channel, and accompany the sale with valuable services".

New design of the event

The wholesaler's proposal to reinvent itself has also been shown in the design of the exhibition space of the Symposium 2015, in which a total of 98 Brands.

As Sara Zamora explains., Marketing Manager, Ingram Micro, "Being the fifth year that we celebrate the event in the Dome of the Sands, We also wanted to give a twist in its design and that the professional found a new distribution of space, that has doubled and in which the commitment of manufacturers such as Microsoft or HP has been seen; the involvement of service partners such as Icecat, CaixaBank, Grenke and Iberent, and our business divisions".

In this edition, "We have met our expectations, with the assistance of 2.500 people, a hundred more than last year", Said.

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