RCD Espanyol Stadium installs a Powerpixxel Led display on its facade to generate revenue
A giant screen with led stripe technology from this German manufacturer will star in the gol Prat facade of the white Stadium Power8 Stadium where advertising and corporate messages will be displayed that can be seen from one of the main access to Barcelona and El Prat airport.
Those responsible for the stadium of the RCD Espanyol (Real Club Deportivo Español), located in Cornellá-El Prat, and the German video screen manufacturer Led Powerpixxel, have reached an agreement to visually and technologically improve the exterior of the building with the installation of a giant Led screen on the facade of Gol Prat for commercial exploitation of advertisements and corporate messages, as an added source of income for the white club, which can be seen from one of the main access roads to Barcelona and its airport.
Installing this large Led display, manufactured in Germany by Powerpixxel with its Stripe technology, is made up of 550 stripes or strips of 8 meters in length and with 40 pixel by mm, which is a surface area of 176 square meters (22×8 M.) which will be operational predictably by the end of next November.
The club's agreement with Powerpixxel envisages a joint commercial exploitation business model by both parties and a guaranteed minimum of annual revenue from RCF Espanyol.
The stadium, built in 2009 and awarded by Uefa as one of the most modern in Spain, adds to this advertising revenue proposal its proximity to splau shopping center, as well as one of the major motorways accessing the city and the airport, through which some people circulate 180.000 vehicles a day.
To this is added another revenue stream with the start of the construction of the so-called Wind Tunnel, in the west corner of the stadium, by the company Windoor, where flight activities will be offered and there will be dining areas, which is estimated to be operational by the end of next year.
The new Led display on the Gol Prat facade of power8 Stadium of this world-class football team maintains the stadium's line of technological innovation, with the capacity to 40.500 Amateurs, efficiency and respect for the building's environment, with low energy consumption.
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• section: Case studies, outstanding, Digital signage, display, business, Dynamic advertising