DooH digital supports at the service of jobless youth to find work

Fundación Telefónica's campaign 'Including them depends on everyone' has the selfless collaboration of Clear Channel, that has put at your disposal a circuit of digital and touch screens in shopping centers so that anyone can share on social networks the resumes of unemployed young people and help them find work.

Telefónica Foundation and Clear Channel have launched the digital action campaign 'Including them depends on everyone', which is part of the Employability Program of the first and which is based on the transfer of a circuit of supports Play Mall, with LCD and touch screens distributed in shopping centers throughout Spain, of the outdoor advertising company in its corporate social responsibility strategy, to encourage unemployed young people to find it.

'Including them depends on everyone' is a campaign starring the more than 5.000 young people who have participated in this Telefónica Foundation programme, that allows anyone to share on social networks the curriculum of the young population that does not have a job and promote their insertion into the world of work faster and with the most popular tools.

Clear Channel has selflessly ceded for this campaign a circuit of supports Play Mall, digital and tactile, located in shopping centers throughout Spain. The screens show a lowered blind that, when you touch it, it goes up and lets see the photographs of several young people in search of employment and their curriculum vitae (CV) Synthesized (brief data from their studies, Skills, photo and contact).

The user only has to bring their mobile phone to the screen to connect to social networks (Facebook, Twitter and LinkedIn) and choose one of the candidates and share in them their curriculum so that the dissemination and opportunities are greater.

This collaboration of Clear Channel with Fundación Telefónica is part of the philosophy of corporate responsibility of the first beyond advertising and in the social function of external digital media, which in this case "translates into a commitment to Spanish society that uses these supports to energize and generate awareness, encouraging citizens to share feelings of belonging to a modern society that is leading advances in the most diverse fields".

Fundación Telefónica promotes with 'Including them depends on everyone' its initiative to support young people in its Employability Program, which launched last year, with special interest in Vocational Training, from which they have benefited so far 5.100 young people, and that now aims to involve the whole society so that they collaborate through visual and interactive systems with social networks sharing these curriculum.

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