The new HP Inc is presented in partnership with the Complutense Dome with 360o projections

The creative studio NewMedia explains in a video video view for Digital AV Magazine how the 360o audiovisual projection of the Dome of the Complutense University of Madrid has been carried out, that the past 3 November served as a framework for celebrating hp Inc.'s business start. An immersive show featuring Christie J-Series projectors for execution.

The Complutense Dome, also called U-Dome, located on the campus of the University City of Madrid, has been the scenario chosen by the new company HP Inc to celebrate the past 3 November, together with its current president and CEO for Spain and Portugal, Helena Herrero, its long-term market, after the multinational's division into two independent organizations: this first focused on the development of personal systems and printing, and HP Enterprise, to manage the infrastructure business, software and services.

A pioneering facility in Europe for its technological infrastructure of immersive projection or Fulldome and for being the first dome for academic events, Institutional, permanently installed in Spain. Diaphanous structure, U-Dome has a useful surface area of 350 m2 to accommodate about five hundred people.

This spectacular venue, technologically managed by the studio NewMedia Creative Technology, consists of a negative pressure line or screen in which six projectors Christie Roadster HD 18K and surround sound 5.1 allow spectacular 360-degree projections to create immersive environments.

The most important event of the new HP Inc.

Precisely these technological characteristics and their marked linkage with the academic environment, "just like the university origin of Hewlett Packard", as Herrero explained, The Domo Complutense has been HP Inc's ideal setting to start its business career "with the illusion of a startup and the strength of a Fortune 100 company", underlined the company's new president.

Under these premises, guests at the event were able to enjoy a spectacular and avant-garde audiovisual event, produced by NewMedia Creative Technology with Christie projectors, where projections have merged by 360 degrees, 3D mapping and Show Master Control under this geodesic structure.

"When HP contacted us, he told us he was looking for a different product that was novel, as it was for the most important event in its history. They wanted that when people came in, felt involved in the company, and it's a little bit of that that's been based on the production: 'we're one, we were carrying a baggage and we want you to participate in the new HP Inc.", clarifies Javier Ruiz, Technical Director and CEO of NewMedia Creative Technology.

Digital AV Magazine has had the opportunity to get to know the details, through The CEOs of NewMedia, how this production has been made and record the interview inside the Domo Complutense (watch attached video).

Avant-garde and unique installation

Geodesic structure shaped like an igloo or dome (of 21,7 meters in diameter and 10,5 high) and equipped with a negative pressure system that allows the lifting of a screen of 800 square meters that makes the metal structure disappear, the Domo Complutense is a unique and avant-garde space that is used for both celebrations and events as well as for entertainment and academic experiences.

In this last aspect of training, has become the first teaching center to offer a degree in Fulldome and Cinema in 360o, in collaboration with NewMedia, companies in the technological field as collaborators are joining, one of which will be HP Inc.

Six Christie Roadster HD20K-J projectors have been installed inside this geodesic dome (DLP 3 Chips, HD resolution and each with 18.000 Lumens) to make 360-degree projections on the screen, generating more than 12 millions of pixels at 4K resolution, all synchronized by Delta Media Server servers 7thSense and show Master Control software Medialon.

As Javier Ruiz explains, "on a technical level we have the best partner we could have, which is Christie. Not only for the quality of its projectors but for the support it provided us permanently".

The six projectors of this supplier are located on 2 meters and separated from each other by about 60 degrees, work doing blending and warping with the Christie Twist module. Delta Media Server allows you to generate Fulldome images, no TGA comprehension, both blending and warping. "We apply blending to six projectors and, in some cases, even at up to five junction points. For its part, Medialon's Show Master Control interacts with projectors directly. Christie's protocols are fully open and allow work, virtually any system", Javier Ruiz points out.

Fulldome, emerging technology

In digital AV Magazine videoview with Diego de Anna, CEO of NewMedia Creative Technology Studio, this manager has explained what the company's track record has been and how Fulldome technology has been introduced to the market.

"We have been working in this industry for over twenty years, although in Spain we have been present since 2005. We are the first company to have introduced mapping in Spain, in the year 2009 and for four years we've moved on to Fulldome and 360-degree projections. We've done work with companies like Audi, Microsoft, Lg, Twitter and now with HP Inc; with first and great brands because what they require is that the viewer be part of the show".

For Diego de Anna, projections in geodesic domes are relatively new, "with a baggage of eight or ten years. Most of the material that was designed for this type of infrastructure has a lot to do with the space of the universe, because the way to visualize it was through the planetariums".

This concept has now moved to the event environment, to the corporate world and training. "It is developing very quickly for the creation of artistic or corporate content, like the ones we do. In our projects we take care of all the production, from seed conception to execution. We are one of the few companies that have the necessary infrastructures to carry out this type of facilities".

And so it has happened at the HP Inc. event, "A celebration among friends", as Helena Herrero said, and that started with the guests wrapped under the stars, because "looking at the stars makes me think about the future", Stressed, to show that in the new company he runs "we want to distinguish ourselves by the way we do things", and with very clear commitments "with the channel, the company, the environment, society and with Spain", based on collaboration.

[youtube]https://www.youtube.com/watch?v-8GNZ-mhtLVo[/youtube]

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