Planar revolutionizes the retail environment with the transparent LookThru Oled screen

With a format of 55 Inch, that can be mounted vertically or horizontally or be part of videowall configurations, The transparent Planar LookThru Oled screen is designed virtually without frame and allows you to see through the glass without requiring backlight.

Planar Systems LookThru transparent display is now available, Equipment that provides clear, crisp vision, No obstacles. Eliminates the need for a backlight, thanks to Oled technology (Organic Light Emitting Diode), and responds to one of the main problems presented by transparent LDC displays offering a truly immersive experience.

“This equipment offers new surfaces to display content and allows a futuristic and modern aesthetic that has great appeal in all industries and applications", explains Jennifer Davis, Vice President of Marketing and Strategy at Planar Systems

LookThru Oled Planar transparent display displays video content, Digital images and text on a glass screen, virtually frameless, while allowing designers to overlay this content on real objects or scenes that are placed behind glass.

With a format of 55 Inch, LookThru Oled display delivers high image quality and contrast with wide viewing angles. When used with a Planar image processing solution, It is possible to combine different modules to create impressive videowall installations.

A device that is ideal for a range of digital signage applications in the retail environment, Companies or museums. It can be integrated into any room in which glass is used including room dividers, conference rooms, Museum pieces or commercial facilities.

“The advances made in flat panels have allowed us to bring digital content to very creative architectural surfaces. Transparent OLED technology is an opportunity to further expand these interactive surfaces and achieve more immersive environments where we can put the user in the middle of the content and this becomes a transparent layer of their experience. This technology could revolutionize the retail market by adopting traditional components such as testers and product interaction screens.", comments Alan Robles, associate and experience designer in the Retail Studio de Gensler.

Planar LookThru Oled does not require backlighting, It is designed almost frameless and allows a transmission of light from the 45%, Showing unobstructed views of objects, scenes or other digital displays behind the transparent screen.

It is available in two configurations: as a desktop model or for installations that need to be mounted on the ceiling. It can also be used in both vertical and horizontal format and allows integration into videowall configurations. It is also available with touch functionality, offering up to 32 Simultaneous touch points.

LookThru Oled Planar transparent display measures 55 inches diagonally and offers bright, vibrant colors, with performance superior to 100% NTSC (National Television System Committee), as well as wide viewing angles without contrast or brightness limitations. The screen offers a Full HD resolution, enabling full-motion graphics and video.

In addition, features Planar Extended Ruggedness and Optics technology (ERO) that offers a great resistance against scratches and its surface allows to withstand the rigors of environments with a large influx of public.

As for your connectivity options, includes HDMI and DisplayPort digital inputs. It is controllable by other RS-232 or Crestron LAN control systems and compatible with HDCP, as well as with processing solutions, included Clarity Visual Control Station (VCS) for tile applications or advanced font management.

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