Jumper revolutionizes DooH interaction in Taiwan's public spaces

The Taiwanese company Nova Media has developed an automatic car for digital signage -called Jumper- that not only shows on its double-sided screen videos and advertising promotions, rather, it speaks and interacts with the audience through games and apps.

Most DooH media are located on walls of buildings or public spaces. In some temporary digital marketing events or actions, they are designed in an impactful way to attract the attention of the audience and interact with consumers face to face., But still these systems are limited to the site or space to display advertising content, Information or the scheduling of an event, Promotions, Etc.

An alternative in this regard is Jumper, a DooH automatic car developed by the Taiwanese company Nova Media, which incorporates a touch screen of 55 double-sided inches and a high-definition webcam controlled with RF technology and mobile apps, and that you can move around public spaces, Business, streets or events looking for their potential audience to interact with the public, since he also speaks.

With a weight of 450 Kg. one of the problems for the development and construction of this small DooH automatic car was to maintain balance while moving., by carrying two monitors in an upright position on top, to which was added the safety in the movements so as not to cause any incident; Long battery life with electric power to run smoothly and display audiovisual content in stable condition.

After passing many tests, Errors and corrections, The company has managed to find the right motor gear, The right steering by servo control, Jumper was customized with high-hardness steel and an additional system in the car body to protect different parts of the digital structure.

Jumper is currently revolutionizing the shopping centers in Taiwan in which it is being tested, both for the impact it causes when it moves, as for the potential that many advertisers see to carry out their digital marketing plan at a lower cost and in which the commercial activity is not limited to a specific space, but in motion.

From Nova Media point out that Jumper arises from the need to create an interactive online communication tool, that goes beyond the limitation of space and person-to-person interaction, able to take the controlled initiative to locate potential consumers in public spaces, "which will bring changes with great commercial value for advertisers and buyers".

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