Digital signage and DooH moderately improve positions in sales, according to Ovad and Context

With a slight positive improvement by the end of the year, in the case of the latest Business Climate Index of the digital signage and DooH industry (DBCI) in Spain and Portugal, and with an increase in 15% in sales of LFD large-format displays in the third quarter in EMEA, according to the consulting firm Context, la industria muestra una confianza satisfactoria y un clima de negocios en moderado ascenso.

Moderate data, but in a positive way, for the digital signage and DooH market, both in Iberia and EMEA, contributed by two market consultancies: Invidis, with the latest Index Ovab Europe of the Business Climate in Digital Signage in Spain and Portugal (DBCI), and Context, with sales of large-format screens.

In the first case, the Ovab Europe Index places the business climate in the Iberian market in 'the positive region of the scale', although it decreases slightly, As we pass from the 67,5 to the 56,44 points, and almost the 60% of market participants say they are satisfied with their current situation and are optimistic in the short term, with more than 80% of companies that foresee a more favorable situation for their digital signage and DooH products and services (an area that has experienced a growth in bookings this year of the 60%).

As far as distribution is concerned, the index establishes four major benchmarks in the Spanish and Portuguese markets: Tech Data Maverick and Ingram Micro, followed by Charmex and Crambo.

Growth in Large Format Screens

The consulting firm Context places more than 15% growth in units sold of large format LCD displays in EMEA during the third quarter of the year, compared to the same period of 2014, driven by demand for larger, more interactive digital signage solutions in facilities.

specifically, Sales of 65" and higher display units grew significantly, with an increase of more than 107% in that period of 2015 with respect to the previous one, and with interactive displays as a key factor in this increase. For example, in the corporate environment, There has been a big shift towards interactive meeting room systems to enable collaboration from multiple locations and mobile devices.

Another Growing Segment, based on data from Context, It has been produced in the format of 34" and below, with an increase in 26% in sales compared to the same quarter as 2014, Driven Largely by Low-Cost Digital Signage Solutions, increasingly in demand in commercial establishments (retail) & Hospitality, for its dynamic display and easy updating of content.

As far as market suppliers are concerned, the consulting firm once again gives Samsung the first position, with a quota of 46% market sales in the third quarter of 2015, which represents a growth rate of more than 19% compared to the same period last year. It is followed in the ranking by NEC Display and LG, with participations of the 14% and 12% On the market, respectively.

Other articles on Charmex, Context, Crambo, Ingram Micro, Invidis Consulting, Lg, NEC Display Solutions Europe, Ovab Europe, Samsung, TD Maverick, Tech Data