The new flagship of Nespresso in Barcelona is designed around a large curved led dream screen

The signature of machines, coffee capsules and accessories has taken a new step in its concept of coffee boutique with the recent opening of its flagship store in the center of Barcelona, in which innovation in the design of spaces and audiovisual elements set the tone to improve the experience of customers when they taste a coffee.

Located on Passeig de Gràcia in Barcelona (Passeig de Gràcia, 55), the new flagship store of Nespresso offers its customers an innovative space that, Under the concept of boutique, It has a careful design, audiovisual elements and materials in all areas of the store to create "a meeting point and reference point for technical knowledge in coffee and the experience of tasting", As they point out from the firm, in the Catalan capital.

Among its most innovative elements highlights an impressive curved Led screen that presides over the main hall of the store, As a result of the project of supply and installation of the visualization systems carried out by the company Led Dream together with your partner Net-IP.

The Led screen, with a pixel resolution of 6mm and a surface area of 15 meters in length, It consists of a specific type of flexible modules that allow to achieve the wavy shapes that the Italian architecture studio Parisotto and Fomenton (together with Pilar's local team) required for its design.

This new installation of special projects for the retail sector of Led Dream offers the firm Nespresso a communication channel of greater impact to offer a service and purchase process closer to its customers, that can visualize on this large screen the latest releases in flavors of their well-known capsules, New designs in coffee machines and accessories, as well as to know more in depth details of its elaboration, origin, Etc.

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