Videology and weborama will offer scalable audience reports in southern Europe

The agreement between this supplier of advertising video software with the online data specialist will allow to offer better reports on audiences in the digital ecosystem to the clients of the first in the markets of Spain, Italy and Portugal.

With the aim of offering reports of relevant audiences for advertisers in southern Europe, Videology has been associated with Weborama To have access to its webrama audience manager management platform, which also offers additional functions such as the collection and generation of audiences from advertising data and the ability to create C-Clones (Similarity models), which will allow its customers to improve precision in the selection of audiences and do it on scale.

This is explained by José Enrique Rodríguez Rizzo, Videology Regional Director for Southern Europe: "Data are really important to us, Since it is the connective fabric of all programmatic purchases. Access to good audience data such as weborama is an absolute need to offer campaigns with an effective audience identification ”.

The signing of this agreement is an important advance, As this manager points out, “Because Weborama data management tools and reports created from linguistic processing and semantic analysis are respected by advertisers and agencies, and will allow us to achieve the specific hearings of advertisers generating key results for campaigns ”.

For Abelardo Ibáñez, International Vice President in Weborama, This global collaboration agreement will “increase information on scalable audiences in digital environments. For our company it is important to associate with one of the world leading video advertising platforms, and allow advertising agencies to have access to some of the most precise data in Europe and outside it ”.

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