Nearly half of Spaniards see more benefits than harm in the use of Artificial Intelligence, with men being the ones who rely the most on this technology and older people 66 those who appreciate its advantages the most.

artificial intelligence

According to a study conducted by the advertising and marketing company for agencies and brands, Rocket Fuel, Spaniards show great confidence in Artificial Intelligence. Only 1 of each 10 They consider this discipline to be highly destructive and there are most who consider its advantages much more than the possible disadvantages it could entail.

the 43,2% of Spaniards understand that it is more beneficial than destructive, while the 22,2% recognises it as truly beneficial to society, in front of a 10,6 who think it's neutral and a 9,0 and a 1,3 that is more destructive than beneficial or clearly destructive.

By gender, Men are the ones who feel the most secure about this discipline, since for the 72,7% It's beneficial, while it is only for a 58,1% of women. By age, People over the age of 66 years seem to be the ones that most appreciate the advantages of Artificial Intelligence, Since a 29,5% of them believe that it is clearly beneficial, while a 12,3% of Spaniards between 31 and 40 years think it's destructive.

artificial intelligence

For the 38,6% of Spaniards, Artificial Intelligence is helping to solve the world's problems. Men are the ones who trust her the most, since this response is more popular among men (44,2%) than among women (32,9%). The population nucleus that is most frightened is the one between the ages of 31 and the 40 the (22,3%), and the youngest least, that of 18 to 30 years (10,8%).

the 6,9% understands that it poses a threat to humanity, This percentage is higher among males (7,4%) that the feminine (6,4%). By Age, The younger ones are the ones who understand it more as a threat (10%) and those who are least over 65 years (2,9%).

When asking about the sectors where it is most applied, Spaniards point to Technology in the first place (79,7%), followed by Defense (72,8%), Medicine & Pharmacy (46,2%). Above the 20% Transport is also located (31,7%) and emergency services (20,8%). The next sector is marketing and advertising (19,8%), Next to Construction (18,7%), education (16,8%), commerce (13,3%) and music and culture (9,3%).

"We believe AI is having a positive impact on a significant number of industries and believe it is more likely to continue to deliver practical improvements, innovation and efficiency that pose a real danger", Juan Sevillano Zabala pointed out, Managing Director of Rocket Fuel in Spain.

Artificial Intelligence is behind a lot of aspects of our daily lives, But few Spaniards know about it based on the answers offered in this survey: the 52,3% of them consider that it is used occasionally and only a 16,3% thinks it's widely used in daily life.

the 9,1% He believes that it only exists in laboratories and 8% that doesn't exist. one 6,7% is of the opinion that it is only used for military purposes and the 2,4% That it's science fiction. In addition, There's a 5,1% of Spaniards who are not interested in this subject.


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by • 15 Jan, 2016
• section: Studies