McDonald's incorporates 'weather sensitive' technology to its menu boards in the United States

The North American establishments of this fast food chain will be integrating this year in the digital screens that show their menus recommendations of their products depending on the outside temperature, according to the project carried out by AT&T, Stratacache and LG.

The digital solution that the fast food chain McDonalds is already installing on the digital screens that show its menus and offers (menu boards) integrates 'weather sensitive' technology, so that users will visualize in the same recommendations of the most appropriate products and beverages depending on the outside temperature.

Companies At&T, Stratacache and Lg have collaborated technologically in this project to offer an integrated solution, that will be extended during this year to the restaurants and franchises that this chain has in the United States and Canada.

specifically, At&T has provided WAN management and connectivity, LAN and WiFi menu boards on more than 14.000 establishments in the country, that operate with the digital signage software ActiVia for Media 4.0 of Stratacache for content distribution, quick update of offers and menus and dynamic multi-screen marketing, as well as programming, remote monitoring and management of the media player of each establishment, on the 47" Full HD Led monitors of the 47WS50 model with ultra narrow frame (five Energy Star certified displays per establishment), specifically the DMB series of the South Korean company.

As explained by Patrick Phalen, Vp. mcDonald's IT in the United States, "Customers have consumed and spent more since the first menu boards were installed in tests with the recommendations based on outside temperature in Canada, and we are improving revenues in the new establishments that already have it installed after a long period of falling sales".

In this line, the American president of this chain, Mike Andres, has pointed out the advantages offered by the integration of 'weather sensitive' technology in digital panels. "We can control the outside temperature and know which products can be sold best based on the temperature., if it rains, it's cold or very hot, in addition to promoting them also depending on whether it is breakfast time, lunch, etc..

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