McDonald's incorporates 'weather sensitive' technology to its menu boards in the United States

This year, the North American establishments of this fast food chain will be integrating recommendations of their products based on the outside temperature into the digital screens that show their menus, according to the project carried out by AT&T, Stratacache and LG.

The digital solution that the fast food chain McDonalds is already installing on the digital screens that show its menus and offers (Menu Boards) Integrates 'Weather Sensitive' technology, so that users will see in the same recommendations the most suitable products and drinks depending on the outside temperature.

The companies AT&T, Stratacache and LG have collaborated technologically in this project to offer an integrated solution, which will be extended this year to the restaurants and franchises that this chain has in the United States and Canada.

Specifically, AT&T has provided the WAN management and connectivity, LAN and WiFi menu boards on more than 14.000 Establishments in the country, operating with ActiVia for Media digital signage software 4.0 for content distribution, Quickly update offers and menus and dynamic multi-screen marketing, as well as the programming, Remote monitoring and management of the media players of each establishment, on 47" Full HD 47" Ultra Narrow Frame Led Monitors (five Energy Star certified displays per establishment), specifically the DMB series of the South Korean company.

As Patrick Phalen has explained, Vp. McDonald's IT in the United States, "Customers have consumed and spent more since the first menu boards were installed in tests with the recommendations based on the outside temperature in Canada, and we are improving revenues in the new establishments that already have it installed after a long period of falling sales".

In this line, the American president of this network, Mike Andres, He pointed out the advantages offered by the integration of 'Weather Sensitive' technology in digital panels. "We can control the outside temperature and know which products can sell best based on the temperature, If it rains, It's cold or very hot, in addition to promoting them also depending on whether it is breakfast time, Lunch, etc".

Be Sociable, Share!