Deneva software manages digital systems in Latin American shopping malls

Developed by the Spanish Icon Multimedia, This CMS for the management and reproduction of digital signage content is integrated into totems and screens of two important commercial spaces in Latin America, through its strategic partner Kolo for this region.

Located South of Mexico City, the Oasis Coyoacán shopping complex is one of the most modern facilities in this metropolis, with a structure developed under the concept of a large square.

One of the differentials of the design created by Kolo, specialist in digital signage installations in Latin America, has been the technological integration of totems that lined the main entrance of the center, as requested by those responsible for the center, with the aim of making it the new reference point of the area.

The design created by Kolo for this project had to meet two objectives set by the developers of the shopping complex.: integrate naturally into the architecture of the square, which even has its own artificial lake, and be the new commercial icon of the South zone of Mexico City.

To achieve these objectives, José Luis Romero collaborated, company Cattri, as responsible for the creation of content and digital advertising for totems, and the experience of Julio Cesar Hernández, responsible for Kolo of the installation these digital systems.

Kolo, strategic partner of Icon Multimedia for LATAM based in Mexico, has integrated the software into the totem poles Deneva of this Spanish company, which has a wide variety of plug-ins that allow you to have a solution for each type of business.

"The totems have given a notoriety to the main entrance that we would not have achieved with another architectural element," says Julio César Hernández.. Since the design of the square is unique, the totems immediately became the ideal choice at the height of the set. For us, the advertising management of these two icons of the Coyoacán area opens up a huge creative panorama".

Another of Kolo's projects developed with the Deneva digital signage software has been in the Fontanar shopping center, located in the Colombian town of Chía (north of Bogotá), in the installation of a custom-made circular Led screen (in the image above), with a diameter of 6,3 meters and a weight of 1.680 Kg., which is suspended to more than 14 meters high.

This installation uses Deneva as a CMS to play the contents in 4K resolution and with remote control of all the functions of the screen. In addition, this shopping center also has a Banner screen (from 14×10 metre) with 4K resolution, also controlled with Deneva.

Other articles on Cattri, Deneva, Icon Multimedia, Kolo