Charmex creates a division focused on the market of Led screens

The company has reorganized the Display department that will unify the markets for monitors and Led screens. In addition, has strengthened its presence in different fairs such as Bit Broadcast and Afial, and this month will celebrate the second edition of its Led Week.

The B2B provider of the audiovisual sector Charmex has reaffirmed its commitment to the market of large format Led screens with the creation of a division specifically dedicated to this sector, the incorporation of new brands of Led displays to its portfolio and participation in different fairs in the sector, including the celebration this month of the second edition of its Led Week.

Within this new strategy, the company will place special emphasis on the development of the Led market for fixed installations.

If the 2015 marked the entry of Charmex into the Led market, with a focus on the rental sector, in 2016 The company has set itself as a priority to promote this type of solutions in indoor installations and consolidate its proposal for the rental market.

One of the first measures in that regard has been the reorganization of the Display department that will unify the markets for monitors and Led screens. "We believe that soon the Led product will gain market share and coexist in parallel with the LCD, that's why we thought we had to work the product from the same Display department", explains Rubén Sánchez, Responsible for this unit.

Charmex has incorporated Txep Calzada to the Display team, Professional with a long career in the field of integration with extensive experience in important fixed installation projects, as responsible for business development of Led installation of the company.

"We want to offer our integrators all the products and services they need to carry out their projects., not only with an important offer of Led displays but also with software, Hardware and all kinds of accessories. For this we are working to expand our portfolio of solutions and offer a complete and safe solution for our customers' facilities", says Txep Calzada.

Charmex is already marketing Led solutions brands such as Unilumin and Ledman, that offer screens for both the rental sector and for fixed installation where great image quality and resolution are required. "But we are closing new agreements with different manufacturers with the aim of expanding our catalog and offering a wide variety of Led panels for the different needs of our customers", clarifies Rubén Sánchez.

The boost that Charmex is giving to the Led market is also reflected in its growing presence in different fairs of the audiovisual sector in which it will expose this technology. The company will participate for the first time in Afial, The Hall of Sound, the lighting and audiovisual technologies that will take place in the 26 to the 28 April at Casa de Campo's Madrid Arena pavilion. And will repeat its participation in Bit Broadcast, which this year will be held in the 24 to the 26 May at IFEMA-Feria de Madrid.

Led Week, Second edition

In addition, the 8 and 9 of March in Madrid and the 16 and 17 of the same month in Barcelona, Charmex will celebrate the second edition of its Led Week, an open door event where it will present the latest developments in large format Led panels for the professional rental and installation market.

Among the products that will be exhibited during the Led Week days include the outdoor screens for rental Upad of Unilumin in models of 4,8 and 5,9 pixel pitch, that allow concave and convex formats and come with all rigging/stacking mounting and above ground mounting accessories. They offer a high refresh rate of up to 3.840 hz, producing high image performance.

Another solution that will be shown, also from the manufacturer Unilumin, will be the Utile range for rental with pixel pitch of 3,9 and 2,6. Super thin panels, Lightweight and easy to install for quick assembly and disassembly, and also include a complete accessory kit. As Félix Íñigo explains, technical specialist in Design of Audiovisual Projects en Charmex, "These models are becoming the market standard for events., Congresses and presentations".

Attendees at the Led Week will also be able to see the Trauled Cortina panel, with pitch of 9 and 18 Mm, oriented to large events and create Led projection structures that can be easily installed without the need for tools.

For indoor fixed installation, the Unilumin Uslim screen will be presented, Ultralight and super thin, with double front and rear maintenance, and rapid module replacement in 10 Seconds. Also from Unilumin you can see the creative display Uglass, a transparent Led that allows natural light to shine, Widely used in shop windows and digital signage, as well as the Led Ultra HD panel without Upanel bezel 1.5.

Trauled Flex panels will also be part of Led Week for being one of the few modules in this market for fixed installations that allow curved shapes. With a low weight and almost no curvature limitations, They are an ideal solution to capture attention, Taking into account that the trends to which the digital signage market is turning through getting increasingly spectacular screens.

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