RC Microelectrónica relies on digital signage for its corporate communication

Neo Advertising has been in charge of the management of the support and the strategy of the content that is displayed on a digital totem in vertical format.

RC Microelectronics is a company dedicated to the sale of electronic components in Spain and Portugal. From his beginnings in 1989, has specialized in the distribution of discrete components (Batteries, Connectors, Electromechanical, Semiconductor, liabilities, telecom and EMI). A wide range of solutions that adapt to the needs of each customer, offering tailor-made solutions for all types of applications.

Hand in hand with Neo Advertising, has developed a digital signage channel to improve internal communication. The project has been developed using a vertical internal channel for totem poles.. These tools allow the company to be offered an innovative environment that generates branding coherence.

Neo Advertising has been in charge of the support management and content strategy. For its implementation, a branding strategy has been carried out based on the product. These are five pieces in which the company's logo is integrated together with the product of greatest interest and which respond to the five product families offered by RC.

Likewise, A personal branding strategy has also been attended to, I mean, The company's team of workers has been attended to. Its objective is to link the importance of the company with the human team and make them part of this project. Other content refers to the RC Microelectronics blog. This company offers a professional vision of the sector and its publications are of great internal interest.

Last, to create content management independence from RC's own communications department, generic templates have been made. This allows content to be adapted as welcomes., Releases, Events, etc.