LG Spain celebrates its twentieth anniversary with technological innovation as a distinctive

The Spanish subsidiary celebrates its second decade of activity in the national market with initiatives to bring its innovation closer to customers, Partners & Consumers, and with a bet on 2016 as "a key year" in terms of new technological proposals and renewal of its strategy for the professional market.

The South Korean multinational LG Electronics celebrates this year its twenty years of activity in the Spanish market, that started in 1996 as a commercial delegation for white range in 1996 and that two decades later has become one of the reference brands of consumers and one of the most successful subsidiaries of the company globally..

To commemorate this anniversary, The company will launch from next April numerous initiatives aimed at bringing its technological innovation to all its audiences, both consumers, as customers and partners, with actions under the identifying seal of a special edition of the brand logo and with the slogan '20 years innovating with enthusiasm', also referring to its corporate motto 'Life is good', that seeks to make people's daily lives easier through technology.

This is how Jaime de Jaraíz explains it, president of LG Iberia (in the image): "We apply our motto 'Life is good' to each of the policies and initiatives we put into practice.. The year of our 20 Anniversary We want to make even more clear our firm commitment to quality, Technological innovation and people. That vocation of service is what moves us to create several initiatives that want to recognize the support of all those who have accompanied LG in these twenty years of history in Spain, from employees to business partners and, Of course, customers and consumers".

In this sense, LG Electronics Spain will make this year a renewed strategy for the professional public, "focused on boosting the competitiveness of companies through the optimal implementation of products and services", As he advanced Digital AV Magazine During the video interview carried out with its managers during the company's participation in Ise 2016 (watch attached video).

Under the slogan 'Partner 360', The Spanish subsidiary "stands next to any type of national or international business to study, develop and implement customized technological projects that have a positive impact on their competitiveness". In addition, the B2B area has created a recognition and training program for its strategic partners.

In celebration of its second decade in Spain, LG Electronics also commemorates corporate level recognitions, as Best Places to Work and the Top Employers award, which it receives for the ninth consecutive year. Both distinctions recognize the policy of retention and development of internal talent carried out by the company's Human Resources department in its twenty years of experience in our country.

"We are a company of opportunities that firmly believes in people and that always seeks that technology supports and improves everyone's day to day," says Jaime de Jaraíz.. We will continue to promote projects that share with LG our values of common effort, spirit of improvement and passion for excellence".

This philosophy of supporting the development of professionals who are currently part of the LG team is also materialized in initiatives to promote young talent, as part of its Sustainability and Corporate Social Responsibility strategy, with collaboration with non-governmental organizations and foundations, and that also extends to its technological sponsorship in the sports environment, as with the Spanish National Football Team.

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