Neo Advertising creates the O division|Neo de intelligent retail with Oriol Tomás as strategy director

The specialist in digital signage and digital communication has created O|Neo, a division that will be promoted by Oriol Tomás as director of strategy and in which digital technologies are combined, data communication and digital interconnection in real time to offer added value to the retail sector.

The new O business unit|Neo that has launched Neo Advertising together with the expert Oriol Tomás aims to offer a differential value to retail from digital projects and communication, with advanced management and communication solutions at the point of sale based on digital transformation processes.

The so-called Neo Orbit (showing these hyperconnected solutions offered by the O division|Neo) of intelligent retail analyzes the interactions with the consumer in the store to achieve impact on perceptions and behaviors.

As they point out from the company, "OR|Neo reinvents the way to connect with the consumer on their route and generates value from the data collected from the retailer and the consumer. With this, the proposal achieves the main objectives in retail: sell more, with better margins and customer loyalty".

This division will have Oriol Tomás as partner and strategy director. Degree in Economics UB and MBA Iese, this expert brings more than twenty years of experience in leading multinationals in their sector, as Procter & Gamble, Danone S.A and, more recently, as Managing Director of Nike Football's Most Strategic Division.

Digital transformation

In this new division, Neo Advertising brings its experience and technical and creative knowledge in digital signage integration projects in large companies such as Carrefour, Repsol, DVK Seguros or Calvin Klein among others.

Among the benefits of integrating intelligent retail, the company highlights the positioning, since the 91% of consumers relate digital signage (or a digital experience) with modern and innovative brands; the ability to personalize the shopping experience, and the so-called content marketing, since a good strategy in social networks during the purchase can multiply by four the possibilities of a greater expense.

From the company's blog they point out that "it is time to take the step towards the future. It is no longer enough to identify the public by grouping it together.. Now we talk about the individual consumer, know what moves you and what decisions you make to get to know it better. That's why, the correct implementation of digitalization will be key to a more efficient management of the point of sale".

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