Sony trusts Adam Fry with the vice presidency of its B2B business in Europe

The manager, that from 2013 was vice president of Sony Professional Solutios, will focus on driving growth across all of the company's B2B business areas in the European market.

Twenty-five years of experience in Sony endorse the appointment of Adam Fry as vice president of the B2B business of this multinational in Europe, with the aim of "driving progressive growth in all business in the professional area of Sony Professional Solutions Europe (PSE), both in established markets and in new segments, Like cinema, video security and sports".

Adam Fry joined Sony in 1990 and was appointed Vice President of Sony Professional Solutions at 2013, after having performed a series of European directive functions, as head of the Northern section and operations in the countries of Central Europe; European Channel Director and EMEA Customer Strategic Director.

The new vice president of the B2B business of the multinational in Europe takes over from Katsunori Yamanouchi, who has been promoted to vice president of professional solutions for the Americas within the Sony group, after running the PSE business for four years.

As Chairman of the Boards of Hawkeye Innovations and Memnon, and former board member of Sony UK Technology Centre, Fry has been instrumental in supporting Sony's professional expansion in Europe and enhancing the company's focus on its solutions offering..

"I understand our European team's passion and dedication to understanding our customers and responding with innovative technology and services., that are mixed with tailor-made solutions, said Adam Fry.. I firmly believe we can look forward to accelerating growth in our European B2B business., both in our established markets and in the new segments, including education, Theatre and sports".

From his new responsibility, Fry highlights that "we will continue to shape the landscape as the technological innovator we have always been without staying solely in that: We will increase our interest in creating differentiated added value for our customers, acting as a true business partner in order to expand our offering and be recognized as a trusted solution provider.".

For its part, His predecessor in office, Katsunori Yamanouchi, said: "Adam brings a wealth of experience to his role and will play an important role in Sony Professional's continued business expansion in Europe.. In my four years with PSE we have seen numerous technological advances such as 4K and IP, and we have responded to our customers with an approach that combines solutions with powerful technologies.. I'm looking forward to a new global challenge and I'm sure he will steer the European business forward.".

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